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Topic
Updated Apr 27, 2026
Shopify

319 Shopify Cruelty-free cosmetics Stores: Stats & Market Data (2026)

319 active Shopify stores fall into the Cruelty-free cosmetics segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Adult. 84% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

84%
Social media
11%
Meta ads
58%
Contact info
Total Stores
319
Active Shopify stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
86
Among 314 stores with catalog data
Avg. Price
$26
Among 315 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 13%
10-49 147 · 47%
50-199 98 · 31%
200-999 25 · 8%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Adult 1 Animals & Pet Supplies 1 Celebrations & Gifts 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 86 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 194 · 62%
$25-$49 99 · 31%
$50-$99 17 · 5%
$100-$199 4 · 1%
$200-$499 1 · 0%
Store currencies
USD 170 EUR 29 GBP 26 AUD 24 INR 21 MXN 9 CAD 8 NZD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards.

Social media platforms

Instagram (82%), Facebook (62%), TikTok (39%).

Instagram
82%
Facebook
62%
TikTok
39%
YouTube
27%
Twitter / X
14%
Pinterest
13%
LinkedIn
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 11% run Meta ads. That's 23 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
46%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 20% Debut 7% Prestige 5% Sense 5% Be Yours 3% Symmetry 2% Ella 2% Palo Alto 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

33 products $15 avg 15 ads
Beauty & Cosmetics natural skincare vegan beauty Avada AI SEO Suite Optimizer Hextom: Free Shipping Bar
74 products $116 avg 23 ads
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Avada Boost Sales Trust Badges Hextom: Countdown Timer Bar
33 products $16 avg 1 ads
Beauty & Cosmetics vegan makeup cruelty free cosmetics Honeycomb Upsell & Cross Sell
24 products $31 avg 8 ads
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Klaviyo: Email Marketing & SMS ShareASale
88 products $8 avg 30 ads
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Omnisend Email Marketing & SMS
33 products $5 avg 1 ads
Beauty & Cosmetics ayurvedic skincare luxury ayurvedic makeup
13 products $44 avg 4 ads
Beauty & Cosmetics plant-based deodorant vegan deodorant Avada AI SEO Suite Optimizer Bundler ‑ Product Bundles App
396 products $71 avg 1 ads
Beauty & Cosmetics organic makeup natural skincare Recharge Subscriptions App
159 products $21 avg 2 ads
Beauty & Cosmetics plant-based nail polish non-toxic nail polish Hextom: Quick Announcement Bar
84 products $30 avg
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Recharge Subscriptions App
SOLSIS Beauty United States
34 products $17 avg
Beauty & Cosmetics vegan beauty cruelty-free cosmetics Covet Instagram Feed & Reviews
132 products $7 avg 37 ads
Beauty & Cosmetics affordable makeup clean beauty

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FAQ

How many Shopify Cruelty-free cosmetics stores are there?

We currently track 319 active Shopify stores in the Cruelty-free cosmetics segment.

Are Shopify Cruelty-free cosmetics stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Cruelty-free cosmetics segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Cruelty-free cosmetics stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

What apps are most popular for Shopify Cruelty-free cosmetics stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.