187 Shopify Custom labels Stores: Stats & Market Data (2026)
187 active Shopify stores fall into the Custom labels segment, with 60 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Office Supplies, Business & Industrial. 70% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
60 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 413 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $187 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Warehouse.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Instafeed ‑ Instagram Feed
Loox ‑ Product Reviews App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Avada AI SEO Suite Optimizer
Blockify Fraud Filter, Blocker
Avada AI SEO Suite Optimizer
Ryviu: Reviews & Loyalty App
AfterShip Email Marketing,SMS
Infinite Product Options
Lucky Orange Heatmaps & Replay
Pop Convert ‑ Pop Ups, Banners
TA Banner Slider, Sales Pop up
Buddha Mega Menu & Navigation
AfterShip Referral & Affiliate
Blocky Fraud Filter IP Blocker
Honeycomb Upsell & Cross Sell
Afterpay On‑Site Messaging
AfterShip Email Marketing,SMS
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Custom labels stores are there?
We currently track 187 active Shopify stores in the Custom labels segment.
Are Shopify Custom labels stores growing?
Yes. In the last 30 days, 60 new stores were indexed in the Custom labels segment, showing a 32% monthly growth rate.
What is the average product price in Shopify Custom labels stores?
Among stores with pricing data, the average listed price is about $187, with the most common pricing band at Under $25.
What apps are most popular for Shopify Custom labels stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (61%), Facebook (57%), YouTube (18%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 5% run Meta ads. That's 11 percentage points above the Shopify average of 59%.