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Topic
Updated Apr 6, 2026
Shopify

2,117 Shopify Educational toys Stores: Stats & Market Data (2026)

2,117 active Shopify stores fall into the Educational toys segment, with 140 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 68% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

68%
Social media
16%
Meta ads
66%
Contact info
Total Stores
2,117
Active Shopify stores
New (30d)
140
Newly added in the last 30 days
Avg. Products
524
Among 2,089 stores with catalog data
Avg. Price
$49
Among 2,063 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

158 79 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

140 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 397 · 19%
10-49 634 · 30%
50-199 474 · 23%
200-999 365 · 17%
1k-4.9k 178 · 9%
5k+ 41 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
76% coverage
Baby & Kids
17% coverage
Education & Courses
16% coverage
Arts & Entertainment
9% coverage
Books & Literature
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Furniture 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 524 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 982 · 48%
$25-$49 711 · 34%
$50-$99 228 · 11%
$100-$199 80 · 4%
$200-$499 47 · 2%
$500+ 15 · 1%
Store currencies
USD 681 EUR 314 AUD 184 INR 180 GBP 145 CAD 90 PKR 78 BRL 36

Among stores with pricing data, the most common price range is Under $25. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (63%), Facebook (56%), YouTube (22%).

Instagram
63%
Facebook
56%
YouTube
22%
TikTok
16%
Pinterest
10%
Twitter / X
8%
LinkedIn
3%

Social media adoption is strong at 68%, and 16% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
43%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 20% Debut 5% Horizon 5% Sense 3% Shrine Pro 3% Boost 3% Refresh 2% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

70 products $30 avg 5 ads
Toys & Games educational toys wooden toys
55 products $17 avg 70 ads
Toys & Games Arts & Entertainment educational toys kids gifts ShareASale
99 products $40 avg 3 ads
Toys & Games educational toys kids toys
327 products $15 avg 3 ads
Toys & Games kids toys baby toys
Make Toys United States
211 products $8 avg 4 ads
Toys & Games kids toys educational toys
1,181 products $22 avg 2 ads
Toys & Games Baby & Kids kids toys online kids store
10 products $22 avg 4 ads
Toys & Games Books & Literature digital quran kids toys Hulk Contact Us Form Hextom: Countdown Timer Bar
152 products $51 avg 39 ads
Toys & Games montessori toys wooden toys Rebuy Personalization Engine ShareASale
7 products $8 avg 7 ads
Toys & Games kids toys educational toys Conversion Bear Trust Badges
170 products $6 avg 6 ads
Toys & Games Books & Literature Baby & Kids educational toys kids books
66 products $23 avg 4 ads
Baby & Kids montessori learning kit baby learning kit UpPromote Affiliate Marketing
67 products $21 avg 1 ads
Toys & Games Education & Courses educational toys handmade wood toys Smile: Loyalty Program Rewards

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FAQ

How many Shopify Educational toys stores are there?

We currently track 2,117 active Shopify stores in the Educational toys segment.

Are Shopify Educational toys stores growing?

Yes. In the last 30 days, 140 new stores were indexed in the Educational toys segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Educational toys stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational toys stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.