1,042 Shopify Ethical fashion Stores: Stats & Market Data (2026)
1,042 active Shopify stores fall into the Ethical fashion segment, with 70 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 85% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
70 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 17%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 4 Baby & Kids 4 Education & Courses 2 Food & Beverages 2 Toys & Games 2 Antiques & Collectibles 1Among stores with catalog data, the 50-199 product range is most common. The average is 257 products per store. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $122. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (49%), Google Tag Manager (12%), Google Ads (4%).
Popular themes
The most used are Dawn, Prestige, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Weglot: AI & Human Translate
Wishlist Hero
Kiwi Size Chart & Recommender
Fera Product Reviews App
Kiwi Size Chart & Recommender
Hextom: Countdown Timer Bar
Hextom: Quick Announcement Bar
Avada Boost Sales Trust Badges
Covet Instagram Feed & Reviews
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Start Free TrialFAQ
How many Shopify Ethical fashion stores are there?
We currently track 1,042 active Shopify stores in the Ethical fashion segment.
Are Shopify Ethical fashion stores growing?
Yes. In the last 30 days, 70 new stores were indexed in the Ethical fashion segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Ethical fashion stores?
Among stores with pricing data, the average listed price is about $122, with the most common pricing band at $50-$99.
What apps are most popular for Shopify Ethical fashion stores?
The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (83%), Facebook (61%), TikTok (20%).
Social media engagement is exceptionally high: 85% of stores maintain social profiles and 10% run Meta ads. That's 24 percentage points above the Shopify average of 61%.