1,188 Shopify Ethical fashion Stores: Stats & Market Data (2026)
1,188 active Shopify stores fall into the Ethical fashion segment, with 148 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 85% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
148 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 4 Books & Literature 3 Education & Courses 2 Food & Beverages 2 Toys & Games 2Among stores with catalog data, the 50-199 product range is most common. The average is 293 products per store. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $121. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (51%), Google Tag Manager (12%), Google Ads (5%).
Popular themes
The most used are Dawn, Prestige, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Hulk Contact Form Builder
Powerful Contact Form Builder
Image Variant Automator
Shopify Inbox
BUCKS Currency Converter PRO++
CartBot: Gift with purchase
Bundler ‑ Product Bundles App
UpPromote Affiliate Marketing
Bundler ‑ Product Bundles App
MP Size Chart & Size Guide
Shopify Inbox
Shopify Inbox
Kiwi Size Chart & Recommender
Consentmo GDPR Compliance
Klaviyo: Email Marketing & SMS
Shopify Inbox
Klaviyo: Email Marketing & SMS
AdRoll Marketing & Advertising
Upsell & Cross Sell — Selleasy
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Ethical fashion stores are there?
We currently track 1,188 active Shopify stores in the Ethical fashion segment.
Are Shopify Ethical fashion stores growing?
Yes. In the last 30 days, 148 new stores were indexed in the Ethical fashion segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Ethical fashion stores?
Among stores with pricing data, the average listed price is about $121, with the most common pricing band at $50-$99.
What apps are most popular for Shopify Ethical fashion stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (83%), Facebook (62%), TikTok (21%).
Social media engagement is exceptionally high: 85% of stores maintain social profiles and 8% run Meta ads. That's 27 percentage points above the Shopify average of 58%.