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Topic
Updated May 18, 2026
Shopify

757 Shopify Fragrances Stores: Stats & Market Data (2026)

757 active Shopify stores fall into the Fragrances segment, with 157 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

66%
Social media
12%
Meta ads
57%
Contact info
Total Stores
757
Active Shopify stores
New (30d)
157
Newly added in the last 30 days
Avg. Products
691
Among 744 stores with catalog data
Avg. Price
$98
Among 736 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

105 52 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

157 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 76 · 10%
10-49 211 · 28%
50-199 217 · 29%
200-999 168 · 23%
1k-4.9k 50 · 7%
5k+ 22 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
77% coverage
Home & Garden
17% coverage
Apparel & Accessories
9% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
3% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Food & Beverages
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Adult
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 691 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Pakistan, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 349 · 47%
$25-$49 196 · 27%
$50-$99 119 · 16%
$100-$199 39 · 5%
$200-$499 25 · 3%
$500+ 8 · 1%
Store currencies
USD 218 EUR 112 PKR 62 GBP 47 INR 44 AUD 28 CAD 26 AED 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (64%), Facebook (45%), TikTok (29%).

Instagram
64%
Facebook
45%
TikTok
29%
YouTube
13%
Twitter / X
8%
Pinterest
7%
LinkedIn
4%

Social media adoption is strong at 66%, and 12% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (11%), Facebook Pixel (4%).

Google Analytics
35%
Google Tag Manager
11%
Facebook Pixel
4%
Google Ads
3%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 23% Horizon 8% Prestige 4% Sense 3% Refresh 3% Ella 3% Trade 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

121 products $16 avg 1 ads
Beauty & Cosmetics perfumery beauty products Colissimo Official Powerful Contact Form Builder
343 products $27 avg 1 ads
Beauty & Cosmetics natural skincare body care
20 products $70 avg 1 ads
Health Beauty & Cosmetics supplements skincare Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
74 products $71 avg 23 ads
Beauty & Cosmetics fragrances beauty products Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
45 products $10 avg 4 ads
Beauty & Cosmetics fragrances beauty
Soraali France
10 products $84 avg 20 ads
Beauty & Cosmetics beauty cosmetics Rise Gift Cards & Store Credit Klaviyo: Email Marketing & SMS
7 products $36 avg 1 ads
Beauty & Cosmetics beauty cosmetics GSC Countdown Timer Bar Microsoft Clarity: AI Insights
125 products $35 avg 8 ads
Apparel & Accessories pakistani fashion ready-to-wear Currency Converter Plus TrustWILL Product Reviews App
8 products $49 avg 3 ads
Apparel & Accessories perfumes fragrances Shopify Inbox Judge.me Product Reviews App
sriyasu India
47 products $7 avg 1 ads
Apparel & Accessories Beauty & Cosmetics Toys & Games kids clothing footwear for kids Releasit COD Fee & Partial Pay Releasit COD Form & Upsells
23 products $21 avg 12 ads
Beauty & Cosmetics beauty skincare
27 products $5 avg 7 ads
Beauty & Cosmetics vegan cruelty-free

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FAQ

How many Shopify Fragrances stores are there?

We currently track 757 active Shopify stores in the Fragrances segment.

Are Shopify Fragrances stores growing?

Yes. In the last 30 days, 157 new stores were indexed in the Fragrances segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Fragrances stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fragrances stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.