1,197 Shopify Health and beauty Stores: Stats & Market Data (2026)
1,197 active Shopify stores fall into the Health and beauty segment, with 204 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 46% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
204 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 556 because some stores carry much larger inventories. That's larger than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, United Arab Emirates.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (11%), Google Ads (6%).
Popular themes
The most used are Dawn, Shrine Pro, Crave.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Avada AI SEO Suite Optimizer
Microsoft Clarity: AI Insights
Judge.me Product Reviews App
TrustedSite ‑ Trust Badges
EcomRise: Upsell & Bundles
Pumper Bundles Quantity Breaks
Releasit COD Form & Upsells
Ryviu: Reviews & Loyalty App
Essential Announcement Bar
Loox ‑ Product Reviews App
Hextom: Upsell Sales Boost
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Start Free TrialFAQ
How many Shopify Health and beauty stores are there?
We currently track 1,197 active Shopify stores in the Health and beauty segment.
Are Shopify Health and beauty stores growing?
Yes. In the last 30 days, 204 new stores were indexed in the Health and beauty segment, showing a 17% monthly growth rate.
What is the average product price in Shopify Health and beauty stores?
Among stores with pricing data, the average listed price is about $68, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Health and beauty stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (42%), Facebook (36%), TikTok (14%).
About 46% of stores maintain social media profiles and 14% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the Shopify average of 58%.