711 Shopify Hydration Stores: Stats & Market Data (2026)
711 active Shopify stores fall into the Hydration segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Health. 70% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
33 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 96 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (17%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GeoIP Country Redirect
Klaviyo: Email Marketing & SMS
404/301 SC Easy URL Redirects
Klaviyo: Email Marketing & SMS
TagFly Google Tag Tracking GTM
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Brevo PushOwl: Email,Push,SMS
Elevar Conversion Tracking
Loox ‑ Product Reviews App
Avada AI SEO Suite Optimizer
Junip Product Reviews App & AI
Bundler ‑ Product Bundles App
GemPages Landing Page Builder
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Afterpay On‑Site Messaging
Hotjar Install
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Start Free TrialFAQ
How many Shopify Hydration stores are there?
We currently track 711 active Shopify stores in the Hydration segment.
Are Shopify Hydration stores growing?
Yes. In the last 30 days, 33 new stores were indexed in the Hydration segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Hydration stores?
Among stores with pricing data, the average listed price is about $97, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Hydration stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (68%), Facebook (48%), TikTok (30%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 12% run Meta ads. That's 12 percentage points above the Shopify average of 58%.