696 Shopify Lipstick Stores: Stats & Market Data (2026)
696 active Shopify stores fall into the Lipstick segment, with 106 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Electronics. 62% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
106 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Electronics 3 Health 3 Home & Garden 3 Books & Literature 2 Toys & Games 2 Arts & Entertainment 1 Celebrations & Gifts 1 Jewelry & Watches 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 120 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (22%), Google Tag Manager (8%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Debut, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kwik COD & Checkout
Microsoft Clarity: AI Insights
Brevo PushOwl: Email,Push,SMS
Shiprocket: eCommerce Shipping
Vimotia Shoppable Videos & UGC
XCloud Search & Product Filter
Judge.me Product Reviews App
Google Reviews & Social Proof
Yotpo: Email Marketing & SMS
Judge.me Product Reviews App
Sherpas: Smart SEO
Hextom: Countdown Timer Bar
Judge.me Product Reviews App
EComposer Landing Page Builder
Tapita AI SEO Optimizer, Speed
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify Lipstick stores are there?
We currently track 696 active Shopify stores in the Lipstick segment.
Are Shopify Lipstick stores growing?
Yes. In the last 30 days, 106 new stores were indexed in the Lipstick segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Lipstick stores?
Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.
What apps are most popular for Shopify Lipstick stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (42%), TikTok (21%).
Social media adoption is strong at 62%, and 10% of stores run Meta ad campaigns.