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Topic
Updated Apr 27, 2026
Shopify

1,742 Shopify Natural ingredients Stores: Stats & Market Data (2026)

1,742 active Shopify stores fall into the Natural ingredients segment, with 145 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Health. 81% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

81%
Social media
8%
Meta ads
56%
Contact info
Total Stores
1,742
Active Shopify stores
New (30d)
145
Newly added in the last 30 days
Avg. Products
84
Among 1,708 stores with catalog data
Avg. Price
$35
Among 1,702 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

143 71 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

145 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 469 · 27%
10-49 813 · 48%
50-199 345 · 20%
200-999 71 · 4%
1k-4.9k 8 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
57% coverage
Food & Beverages
30% coverage
Health
9% coverage
Home & Garden
6% coverage
Celebrations & Gifts
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Apparel & Accessories
0% coverage
Books & Literature 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 84 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 864 · 51%
$25-$49 562 · 33%
$50-$99 210 · 12%
$100-$199 54 · 3%
$200-$499 10 · 1%
$500+ 2 · 0%
Store currencies
USD 759 EUR 249 CAD 110 GBP 110 AUD 91 INR 79 JPY 54 MXN 42

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App.

Social media platforms

Instagram (78%), Facebook (60%), TikTok (26%).

Instagram
78%
Facebook
60%
TikTok
26%
YouTube
17%
Twitter / X
11%
Pinterest
8%
LinkedIn
6%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 8% run Meta ads. That's 20 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (15%), Google Ads (5%).

Google Analytics
45%
Google Tag Manager
15%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Debut.

Dawn 22% Sense 5% Debut 5% Prestige 3% Be Yours 3% Refresh 3% Horizon 3% Craft 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

199 products $11 avg 27 ads
Beauty & Cosmetics Home & Garden natural ingredients aromatherapy Klaviyo: Email Marketing & SMS Recharge Subscriptions App
698 products $26 avg 1 ads
Beauty & Cosmetics korean skincare japanese skincare
5 products $80 avg 1 ads
Beauty & Cosmetics herbal oil natural ingredients Loox ‑ Product Reviews App
22 products $17 avg 3 ads
Animals & Pet Supplies pet supplements natural ingredients Pop Convert ‑ Pop Ups, Banners
83 products $39 avg 16 ads
Food & Beverages smoothie bowls healthy breakfast Klaviyo: Email Marketing & SMS
5 products $75 avg 21 ads
Health mushroom beverages functional adaptogens UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
20 products $11 avg 31 ads
Food & Beverages healthy sweets sugar-free indian desserts
10 products $25 avg 9 ads
Beauty & Cosmetics Animals & Pet Supplies personal care paw products Privy ‑ Email, SMS & Pop Ups Seal Subscriptions App
32 products $28 avg 3 ads
Beauty & Cosmetics clean beauty natural ingredients UpPromote Affiliate Marketing
15 products $27 avg 43 ads
Beauty & Cosmetics Food & Beverages herbal tea wellness
25 products $12 avg 9 ads
Beauty & Cosmetics natural ingredients body care
Conch Us Rituals United States
9 products $8 avg 1 ads
Beauty & Cosmetics beard oil natural ingredients

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FAQ

How many Shopify Natural ingredients stores are there?

We currently track 1,742 active Shopify stores in the Natural ingredients segment.

Are Shopify Natural ingredients stores growing?

Yes. In the last 30 days, 145 new stores were indexed in the Natural ingredients segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Natural ingredients stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

What apps are most popular for Shopify Natural ingredients stores?

The top apps are Klaviyo: Email Marketing & SMS, Seal Subscriptions App, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.