92 Shopify Online business Stores: Stats & Market Data (2026)
92 active Shopify stores fall into the Online business segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Education & Courses, Software. 46% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
12 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 87 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, Argentina, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $672 because some stores price much higher, pulling it up. That's above the Shopify average of $216.
Popular apps
The most popular are Loox ‑ Visual Product Reviews, AfterShip Email Marketing,SMS, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (7%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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How many Shopify Online business stores are there?
We currently track 92 active Shopify stores in the Online business segment.
Are Shopify Online business stores growing?
Yes. In the last 30 days, 12 new stores were indexed in the Online business segment, showing a 13% monthly growth rate.
What is the average product price in Shopify Online business stores?
Among stores with pricing data, the average listed price is about $672, with the most common pricing band at Under $25.
What apps are most popular for Shopify Online business stores?
The top apps are Loox ‑ Visual Product Reviews, AfterShip Email Marketing,SMS, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (41%), Facebook (23%), TikTok (17%).
About 46% of stores maintain social media profiles and 8% run Meta ads — moderate marketing investment overall. That's 12 percentage points below the Shopify average of 58%.