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Topic
Updated Apr 6, 2026
Shopify

185 Shopify Period underwear Stores: Stats & Market Data (2026)

185 active Shopify stores fall into the Period underwear segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 82% maintain social media profiles — Instagram leads — and 31% run Meta ad campaigns.

82%
Social media
31%
Meta ads
63%
Contact info
Total Stores
185
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
70
Among 183 stores with catalog data
Avg. Price
$41
Among 182 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 32%
10-49 68 · 37%
50-199 48 · 26%
200-999 6 · 3%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
70% coverage
Adult
19% coverage
Beauty & Cosmetics
15% coverage
Health
6% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Germany, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 30%
$25-$49 84 · 46%
$50-$99 36 · 20%
$100-$199 8 · 4%
Store currencies
EUR 43 USD 38 AUD 18 CAD 15 INR 11 GBP 10 NZD 9 AED 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (81%), Facebook (71%), TikTok (38%).

Instagram
81%
Facebook
71%
TikTok
38%
YouTube
24%
Twitter / X
11%
LinkedIn
11%
Pinterest
9%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 31% run Meta ads. That's 16 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (62%), Google Tag Manager (32%), Google Ads (12%).

Google Analytics
62%
Google Tag Manager
32%
Google Ads
12%
TikTok Pixel
4%
Facebook Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Sense, Shrine Pro.

Dawn 21% Sense 5% Shrine Pro 4% Broadcast 3% Impulse 3% Symmetry 3% Debut 3% Horizon 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $26 avg 1 ads
Apparel & Accessories organic cotton pima cotton Ultimate GDPR EU Cookie Banner
138 products $82 avg 2 ads
Apparel & Accessories period underwear women's lingerie Brevo PushOwl: Email,Push,SMS
129 products $87 avg 5 ads
Apparel & Accessories menstrual cup period underwear Loox: Product Reviews App & AI Ultimate GDPR EU Cookie Banner
Lunã Netherlands
42 products $46 avg 5 ads
Apparel & Accessories period underwear menstrual underwear Loox: Product Reviews App & AI
Wild Moon Underwear United States
25 products $28 avg 21 ads
Apparel & Accessories comfortable underwear period underwear Seal Subscriptions App
7 products $10 avg
Apparel & Accessories period underwear period cup AfterShip Referral & Affiliate
5 products $26 avg
Apparel & Accessories period underwear men's incontinence wear UpPromote Affiliate Marketing
79 products $30 avg 11 ads
Beauty & Cosmetics reusable period care sustainable menstrual products Afterpay On‑Site Messaging
132 products $46 avg 222 ads
Apparel & Accessories teen underwear period underwear Covet Instagram Feed & Reviews
79 products $20 avg
Apparel & Accessories period underwear sustainable clothing Loox: Product Reviews App & AI
31 products $16 avg
Adult menstrual products reusable pads Bundler ‑ Product Bundles App
199 products $108 avg 2 ads
Apparel & Accessories period underwear reusable underwear Affiliatly Affiliate Marketing Loox: Product Reviews App & AI

Want the full dataset?

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FAQ

How many Shopify Period underwear stores are there?

We currently track 185 active Shopify stores in the Period underwear segment.

Are Shopify Period underwear stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Period underwear segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Period underwear stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Period underwear stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.