358 Shopify Surf shop Stores: Stats & Market Data (2026)
358 active Shopify stores fall into the Surf shop segment, with 70 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Arts & Entertainment. 84% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
70 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 1 Books & Literature 1 Electronics 1 Hardware 1Among stores with catalog data, the 200-999 product range is most common. The average is 1,040 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $193 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (48%), Google Tag Manager (11%), Google Ads (3%).
Popular themes
The most used are Dawn, Symmetry, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kiwi Size Chart & Recommender
RecoverMyCart
Omnisend Email Marketing & SMS
Printful: Print on Demand
Klaviyo: Email Marketing & SMS
Hextom: Free Shipping Bar
Simprosys Google Shopping Feed
Powerful Contact Form Builder
Afterpay On‑Site Messaging
Shopify Inbox
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Surf shop stores are there?
We currently track 358 active Shopify stores in the Surf shop segment.
Are Shopify Surf shop stores growing?
Yes. In the last 30 days, 70 new stores were indexed in the Surf shop segment, showing a 20% monthly growth rate.
What is the average product price in Shopify Surf shop stores?
Among stores with pricing data, the average listed price is about $193, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Surf shop stores?
The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (82%), Facebook (66%), YouTube (25%).
Social media engagement is exceptionally high: 84% of stores maintain social profiles and 4% run Meta ads. That's 25 percentage points above the Shopify average of 59%.