1,912 Shopify Wallets Stores: Stats & Market Data (2026)
1,912 active Shopify stores fall into the Wallets segment, with 331 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Home & Garden. 72% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
331 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 8 Animals & Pet Supplies 7 Office Supplies 7 Hardware 5Among stores with catalog data, the 50-199 product range is most common. The average is 350 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $121. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (13%), Google Ads (5%).
Popular themes
The most used are Dawn, Prestige, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Analyzely ‑ Google Analytics 4
Shopify Inbox
Judge.me Product Reviews App
EcomRise: Upsell & Bundles
Judge.me Product Reviews App
Amp Back in Stock | PreOrder
Geolocation Redirects Geo:Pro
AfterShip Product Reviews
Hextom: Free Shipping Bar
T Lab ‑ AI Language Translate
Consentmo GDPR Compliance
Afterpay On‑Site Messaging
Frequently Bought Together CBB
FBP: Fast Bundle & Upsell
Trustpilot Reviews
Attentive: AI‑led Email &SMS
Awin ‑ Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Wallets stores are there?
We currently track 1,912 active Shopify stores in the Wallets segment.
Are Shopify Wallets stores growing?
Yes. In the last 30 days, 331 new stores were indexed in the Wallets segment, showing a 17% monthly growth rate.
What is the average product price in Shopify Wallets stores?
Among stores with pricing data, the average listed price is about $121, with the most common pricing band at $50-$99.
What apps are most popular for Shopify Wallets stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (55%), TikTok (18%).
Social media engagement is exceptionally high: 72% of stores maintain social profiles and 10% run Meta ads. That's 13 percentage points above the Shopify average of 59%.