15.0K Shopify Wellness Stores: Stats & Market Data (2026)
14,992 active Shopify stores fall into the Wellness segment, with 1,575 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 54% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,575 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 144 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $214 because some stores price much higher, pulling it up.
Popular apps
The most popular are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (11%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Shrine Pro, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Free Shipping Bear
Wyllo
Hextom: Free Shipping Bar
Sky Pilot ‑ Digital Downloads
Seal Subscriptions App
Seers Ai GDPR Cookie Banner
Recharge Subscriptions App
Seal Subscriptions App
UpPromote Affiliate Marketing
Weglot: AI & Human Translate
Klaviyo: Email Marketing & SMS
Loox: Product Reviews App & AI
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Start Free TrialFAQ
How many Shopify Wellness stores are there?
We currently track 14,992 active Shopify stores in the Wellness segment.
Are Shopify Wellness stores growing?
Yes. In the last 30 days, 1,575 new stores were indexed in the Wellness segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Wellness stores?
Among stores with pricing data, the average listed price is about $214, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Wellness stores?
The top apps are Loox: Product Reviews App & AI, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (48%), Facebook (41%), TikTok (15%).
Social media adoption is strong at 54%, and 13% of stores run Meta ad campaigns. That's 12 percentage points below the Shopify average of 66%.