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Topic
Updated Apr 27, 2026
Shopify

132 Shopify Women underwear Stores: Stats & Market Data (2026)

132 active Shopify stores fall into the Women underwear segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 64% maintain social media profiles — Instagram leads — and 24% run Meta ad campaigns.

64%
Social media
24%
Meta ads
55%
Contact info
Total Stores
132
Active Shopify stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
231
Among 131 stores with catalog data
Avg. Price
$42
Among 128 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

20 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 23%
10-49 39 · 30%
50-199 33 · 25%
200-999 21 · 16%
1k-4.9k 8 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Adult
11% coverage
Home & Garden
2% coverage
Beauty & Cosmetics
2% coverage
Hardware
2% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 231 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 45%
$25-$49 44 · 34%
$50-$99 17 · 13%
$100-$199 8 · 6%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
EUR 36 USD 34 INR 14 PKR 8 GBP 6 AUD 5 COP 3 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Omnisend Email Marketing & SMS, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (58%), Facebook (48%), TikTok (23%).

Instagram
58%
Facebook
48%
TikTok
23%
YouTube
16%
Twitter / X
9%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 64%, and 24% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (16%), Google Ads (6%).

Google Analytics
38%
Google Tag Manager
16%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 19% Debut 6% Horizon 6% Ella 5% Impulse 5% Prestige 5% Shrine Pro 5% Sense 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

102 products $7 avg 1 ads
Apparel & Accessories women lingerie lingerie shop
179 products $10 avg 4 ads
Apparel & Accessories women underwear sports bras
28 products $3 avg 1 ads
Apparel & Accessories teen clothing women underwear
26 products $34 avg
Apparel & Accessories lingerie set women underwear
19 products $35 avg
Adult men underwear women underwear
301 products $20 avg 1 ads
Apparel & Accessories Adult sexy lingerie women underwear
1,540 products $38 avg 29 ads
Apparel & Accessories women underwear plus size underwear
358 products $47 avg 65 ads
Apparel & Accessories minimizer bra nursing bra
My Store Pakistan
10 products $171 avg 2 ads
Apparel & Accessories lingerie sets lace bralette
116 products $9 avg 2 ads
Apparel & Accessories Adult lingerie store women underwear
Undershower United States
8 products $2 avg
Apparel & Accessories women underwear clothing
561 products $8 avg
Apparel & Accessories women underwear pajama

Want the full dataset?

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FAQ

How many Shopify Women underwear stores are there?

We currently track 132 active Shopify stores in the Women underwear segment.

Are Shopify Women underwear stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Women underwear segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Women underwear stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Women underwear stores?

The top apps are Omnisend Email Marketing & SMS, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.