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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

950 Wix Kids Clothing Stores: Stats & Market Data (2026)

950 active Wix stores fall into the Kids Clothing segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 81% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
98%
Contact info
Total Stores
950
Active Wix stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
145
Among 913 stores with catalog data
Avg. Price
$47
Among 596 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

33 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 274 · 30%
10-49 342 · 37%
50-199 164 · 18%
200-999 102 · 11%
1k-4.9k 30 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
13% coverage
Celebrations & Gifts
6% coverage
Books & Literature
5% coverage
Arts & Entertainment
5% coverage
Education & Courses
4% coverage
Toys & Games
4% coverage
Home & Garden
2% coverage
Sporting Goods
2% coverage
Health
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 145 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 292 · 49%
$25-$49 171 · 29%
$50-$99 99 · 17%
$100-$199 17 · 3%
$200-$499 12 · 2%
$500+ 5 · 1%
Store currencies
USD 412 EUR 140 GBP 89 AUD 54 CAD 42 INR 28 BRL 16 JPY 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (63%), YouTube (11%).

Instagram
71%
Facebook
63%
YouTube
11%
TikTok
10%
Pinterest
7%
LinkedIn
7%
Twitter / X
7%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

209 products $110 avg 6 ads
Apparel & Accessories Baby & Kids kids t-shirts kids shorts
2,211 products $5 avg 1 ads
Baby & Kids baby clothes kids clothes
345 products $568 avg 4 ads
Baby & Kids Furniture baby furniture kids furniture
50 products $21 avg
Baby & Kids kids silicone products food-grade silicone kids
12 products $50 avg
Baby & Kids kids christian clothing childrens religious apparel
17 products $15 avg
Baby & Kids Books & Literature Toys & Games christian kids kids faith
25 products $50 avg
Baby & Kids kids spa kids salon
149 products $33 avg
Apparel & Accessories Baby & Kids Sporting Goods dancewear gymnastics apparel
73 products $69 avg
Baby & Kids kids clothing store children's fashion
8 products $265 avg
Baby & Kids Apparel & Accessories sewing lessons kids sewing
855 products $49 avg 3 ads
Baby & Kids children lifestyle
12 products $41 avg
Baby & Kids kids constipation relief pediatric constipation clinic

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FAQ

How many Wix Kids Clothing stores are there?

We currently track 950 active Wix stores in the Kids Clothing segment.

Are Wix Kids Clothing stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Kids Clothing segment, showing a 3% monthly growth rate.

What is the average product price in Wix Kids Clothing stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.