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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

262 Wix Nursery Decor Stores: Stats & Market Data (2026)

262 active Wix stores fall into the Nursery Decor segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Celebrations & Gifts. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
98%
Contact info
Total Stores
262
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
136
Among 251 stores with catalog data
Avg. Price
$130
Among 178 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

15 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 19%
10-49 113 · 45%
50-199 59 · 24%
200-999 26 · 10%
1k-4.9k 6 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
17% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
2% coverage
Furniture
1% coverage
Toys & Games
1% coverage
Adult 1 Health 1 Office Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 136 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are France, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 75 · 42%
$25-$49 41 · 23%
$50-$99 27 · 15%
$100-$199 14 · 8%
$200-$499 9 · 5%
$500+ 12 · 7%
Store currencies
EUR 72 USD 59 GBP 23 ILS 14 BRL 13 CAD 12 AUD 11 TRY 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $130 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (61%), Pinterest (10%).

Instagram
71%
Facebook
61%
Pinterest
10%
TikTok
9%
LinkedIn
6%
Twitter / X
5%
YouTube
5%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

9 products $34 avg 3 ads
Baby & Kids baby sleep sleep consultant
345 products $568 avg 4 ads
Baby & Kids Furniture baby furniture kids furniture
78 products $109 avg 1 ads
Baby & Kids baby bedding personalised baby gifts
113 products $97 avg
Baby & Kids baby mobile custom mobile
42 products $36 avg
Baby & Kids Celebrations & Gifts personalized baby gifts handmade baby clothes
293 products $31 avg
Baby & Kids montessori bébé
63 products $100 avg 2 ads
Baby & Kids baby sleep products infant sleep
29 products $26 avg
Baby & Kids handmade baby clothes kids room decor
59 products $20 avg
Home & Garden Baby & Kids baby sleepers aromatherapy pillows
19 products $63 avg
Home & Garden Baby & Kids kitchen tools children's furniture
30 products $20 avg
Baby & Kids Office Supplies custom planner baby book
19 products $13 avg
Baby & Kids Home & Garden maternity baby products

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FAQ

How many Wix Nursery Decor stores are there?

We currently track 262 active Wix stores in the Nursery Decor segment.

Are Wix Nursery Decor stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Nursery Decor segment, showing a 6% monthly growth rate.

What is the average product price in Wix Nursery Decor stores?

Among stores with pricing data, the average listed price is about $130, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.