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Wix topic analytics
Topic
Updated May 18, 2026
Wix

182 Wix Digital books Stores: Stats & Market Data (2026)

182 active Wix stores fall into the Digital books segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Arts & Entertainment. 74% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

74%
Social media
2%
Meta ads
63%
Contact info
Total Stores
182
Active Wix stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
42
Among 182 stores with catalog data
Avg. Price
$24
Among 74 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

28 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 100 · 55%
10-49 61 · 34%
50-199 13 · 7%
200-999 6 · 3%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
93% coverage
Education & Courses
6% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
2% coverage
Health
2% coverage
Software
2% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 42 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, Brazil, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 73%
$25-$49 13 · 18%
$50-$99 4 · 5%
$100-$199 3 · 4%
Store currencies
USD 93 BRL 23 EUR 17 AUD 11 CAD 9 MXN 6 GBP 4 COP 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $24 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (57%), Facebook (48%), YouTube (29%).

Instagram
57%
Facebook
48%
YouTube
29%
TikTok
20%
Twitter / X
18%
LinkedIn
15%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 2% run Meta ads. That's 6 percentage points above the Wix average of 68%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (2%), Pinterest Pixel (1%).

Facebook Pixel
2%
Google Analytics
2%
Pinterest Pixel
1%
Google Ads
1%
Google Tag Manager
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $27 avg
Books & Literature indie publisher book publishing
12 products $23 avg
Books & Literature online books digital books
81 products $24 avg
Books & Literature fantasy books horror books
27 products $59 avg
Books & Literature Arts & Entertainment religious books artisan jewelry
26 products $12 avg
Books & Literature meteora series jocelyne reclus
78 products $24 avg
Books & Literature author ebook audiobook store
HOME | Cait Feldman United States
15 products $45 avg
Books & Literature print books digital books
24 products $5 avg
Books & Literature ebooks digital books
51 products $12 avg
Books & Literature digital books road safety ebook
19 products $3 avg
Celebrations & Gifts Books & Literature Office Supplies digital invitations digital planners
5 products $5 avg
Books & Literature digital books poetry
9 products $18 avg
Books & Literature book store digital books

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FAQ

How many Wix Digital books stores are there?

We currently track 182 active Wix stores in the Digital books segment.

Are Wix Digital books stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Digital books segment, showing a 15% monthly growth rate.

What is the average product price in Wix Digital books stores?

Among stores with pricing data, the average listed price is about $24, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.