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Topic
Updated May 18, 2026
Wix

38 Wix Handmade toys Stores: Stats & Market Data (2026)

38 active Wix stores fall into the Handmade toys segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Apparel & Accessories. 76% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

76%
Social media
0%
Meta ads
68%
Contact info
Total Stores
38
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
95
Among 38 stores with catalog data
Avg. Price
$35
Among 29 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 3%
10-49 13 · 34%
50-199 22 · 58%
200-999 2 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
71% coverage
Arts & Entertainment
18% coverage
Apparel & Accessories
5% coverage
Baby & Kids
5% coverage
Adult
3% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 95 products per store. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 38%
$25-$49 10 · 34%
$50-$99 7 · 24%
$100-$199 1 · 3%
Store currencies
USD 12 EUR 5 GBP 4 AUD 3 CAD 3 INR 3 NZD 2 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (63%), Facebook (55%), Pinterest (16%).

Instagram
63%
Facebook
55%
Pinterest
16%
TikTok
8%
LinkedIn
3%
Twitter / X
3%
YouTube
3%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 0% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%).

Google Analytics
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

53 products $26 avg
Toys & Games handmade toys unique puzzles
14 products $167 avg
Toys & Games wooden toys role play
103 products $55 avg
Toys & Games handmade toys kids toys
36 products $13 avg
Toys & Games crochet stuffed animals handmade toys
12 products $32 avg
Arts & Entertainment Animals & Pet Supplies hobby farm handmade toys
12 products $76 avg
Toys & Games felt food toy children's play kitchen
98 products $39 avg
Toys & Games crochet plushies handmade toys
27 products $6 avg
Toys & Games handmade toys pop culture crafts
66 products $15 avg
Toys & Games pretend play food felt toys
12 products
Toys & Games reborn dolls handmade toys
226 products $72 avg
Toys & Games wooden toys ethical toys
30 products $42 avg
Baby & Kids Toys & Games baby clothes handmade toys

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FAQ

How many Wix Handmade toys stores are there?

We currently track 38 active Wix stores in the Handmade toys segment.

Are Wix Handmade toys stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Handmade toys segment, showing a 24% monthly growth rate.

What is the average product price in Wix Handmade toys stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.