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Topic
Updated Apr 6, 2026
Wix

78 Wix Maternity Stores: Stats & Market Data (2026)

78 active Wix stores fall into the Maternity segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Health. 86% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

86%
Social media
3%
Meta ads
99%
Contact info
Total Stores
78
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
53
Among 73 stores with catalog data
Avg. Price
$54
Among 49 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24 · 33%
10-49 37 · 51%
50-199 7 · 10%
200-999 5 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
63% coverage
Home & Garden
12% coverage
Health
9% coverage
Beauty & Cosmetics
8% coverage
Apparel & Accessories
4% coverage
Education & Courses
4% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 53 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, Canada, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 39%
$25-$49 11 · 22%
$50-$99 12 · 24%
$100-$199 6 · 12%
$200-$499 1 · 2%
Store currencies
USD 31 EUR 13 CAD 6 BRL 4 GBP 4 JPY 3 AUD 2 HKD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (79%), Facebook (65%), YouTube (21%).

Instagram
79%
Facebook
65%
YouTube
21%
TikTok
13%
Pinterest
9%
LinkedIn
6%
Twitter / X
6%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 3% run Meta ads. That's 9 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Ads (5%), Google Analytics (5%), Google Tag Manager (3%).

Google Ads
5%
Google Analytics
5%
Google Tag Manager
3%
Facebook Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $8 avg
Baby & Kids baby kids
442 products $101 avg 1 ads
Baby & Kids baby products maternity
8 products $25 avg
Baby & Kids birth baby
19 products $13 avg
Baby & Kids Home & Garden maternity baby products
235 products $83 avg
Baby & Kids Home & Garden Celebrations & Gifts maternity baby-gear
12 products $293 avg
Health breast pumps maternity
14 products $38 avg
Beauty & Cosmetics Home & Garden wellness essential-oils
24 products $23 avg
Apparel & Accessories nursing bras maternity
ÖZ BABY Türkiye
982 products $1 avg
Baby & Kids baby products children

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FAQ

How many Wix Maternity stores are there?

We currently track 78 active Wix stores in the Maternity segment.

Are Wix Maternity stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Maternity segment, showing a 3% monthly growth rate.

What is the average product price in Wix Maternity stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.