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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

161 Wix Self-care products Stores: Stats & Market Data (2026)

161 active Wix stores fall into the Self-care products segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 77% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

77%
Social media
0%
Meta ads
69%
Contact info
Total Stores
161
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
36
Among 160 stores with catalog data
Avg. Price
$55
Among 117 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 26%
10-49 95 · 59%
50-199 19 · 12%
200-999 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
61% coverage
Health
41% coverage
Home & Garden
24% coverage
Adult
4% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Education & Courses
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 36 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 82 · 70%
$25-$49 24 · 21%
$50-$99 7 · 6%
$100-$199 2 · 2%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 114 GBP 10 CAD 9 EUR 6 AUD 5 INR 4 NZD 3 JPY 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (18%).

Instagram
66%
Facebook
53%
TikTok
18%
YouTube
12%
Pinterest
11%
Twitter / X
10%
LinkedIn
8%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Pinterest Pixel (1%), Google Ads (1%).

Google Analytics
3%
Pinterest Pixel
1%
Google Ads
1%
Google Tag Manager
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $72 avg
Beauty & Cosmetics Health self care products wellness box
9 products $25 avg
Home & Garden Beauty & Cosmetics scented candles self care products
12 products $1 avg
Health self-care products wellness items
48 products $8 avg
Beauty & Cosmetics Health bath bombs handmade bath bombs
10 products $13 avg
Beauty & Cosmetics natural skincare body oils
7 products $28 avg
Beauty & Cosmetics natural skincare essential oil candles
6 products $23 avg
Beauty & Cosmetics sustainable skincare london skincare
20 products $3 avg
Beauty & Cosmetics holistic wellness self-care products
18 products $6 avg
Beauty & Cosmetics self-care products skin health
20 products $9 avg
Beauty & Cosmetics herbal skincare natural wellness
13 products $15 avg
Home & Garden Beauty & Cosmetics luxury candles self-care products
25 products $29 avg
Health Home & Garden herbal wellness self-care products

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FAQ

How many Wix Self-care products stores are there?

We currently track 161 active Wix stores in the Self-care products segment.

Are Wix Self-care products stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Self-care products segment, showing a 7% monthly growth rate.

What is the average product price in Wix Self-care products stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.