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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

2,177 WooCommerce Coaching & Mentoring Stores: Stats & Market Data (2026)

2,177 active WooCommerce stores fall into the Coaching & Mentoring segment, with 144 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Business & Industrial. 69% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

69%
Social media
7%
Meta ads
67%
Contact info
Total Stores
2,177
Active WooCommerce stores
New (30d)
144
Newly added in the last 30 days
Avg. Products
62
Among 2,154 stores with catalog data
Avg. Price
$413
Among 2,000 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

169 84 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

144 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,230 · 57%
10-49 674 · 31%
50-199 179 · 8%
200-999 46 · 2%
1k-4.9k 21 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
5% coverage
Business & Industrial
3% coverage
Books & Literature
2% coverage
Software
1% coverage
Sporting Goods
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories 5 Home & Garden 5 Adult 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 62 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 369 · 18%
$25-$49 245 · 12%
$50-$99 409 · 20%
$100-$199 327 · 16%
$200-$499 351 · 18%
$500+ 299 · 15%
Store currencies
USD 953 EUR 384 GBP 136 INR 129 CAD 66 PLN 58 AUD 39 BRL 38

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $413.

Social media platforms

Facebook (59%), Instagram (47%), YouTube (26%).

Facebook
59%
Instagram
47%
YouTube
26%
LinkedIn
25%
Twitter / X
18%
TikTok
8%
Pinterest
3%

Social media adoption is strong at 69%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (20%), Facebook Pixel (18%).

Google Analytics
31%
Google Tag Manager
20%
Facebook Pixel
18%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

54 products $5 avg 2 ads
Education & Courses online courses professional development
241 products $33 avg 28 ads
Education & Courses online herbal courses herbalism education online
7 products $9 avg 7 ads
Education & Courses online parenting courses stress management courses
77 products $103 avg 5 ads
Education & Courses Health online courses wellness coaching
1,862 products $23 avg 1 ads
Education & Courses chess coaching for kids kids chess lessons
16 products $2 avg 2 ads
Education & Courses ssc online courses ssc video lectures
54 products $112 avg 1 ads
Education & Courses digital marketing services online marketing courses
212 products $398 avg 44 ads
Education & Courses creative writing courses online writing courses
130 products $225 avg 26 ads
Health Education & Courses detox programs parasite cleanse
13 products $1193 avg 115 ads
Education & Courses world-school-summit event-tickets
11 products $78 avg 6 ads
Education & Courses Software communication courses business training
54 products $79 avg 3 ads
Education & Courses online tarot course spiritual counseling course

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FAQ

How many WooCommerce Coaching & Mentoring stores are there?

We currently track 2,177 active WooCommerce stores in the Coaching & Mentoring segment.

Are WooCommerce Coaching & Mentoring stores growing?

Yes. In the last 30 days, 144 new stores were indexed in the Coaching & Mentoring segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $413, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.