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Topic
Updated Apr 6, 2026
WooCommerce

241 WooCommerce Fitness coaching Stores: Stats & Market Data (2026)

241 active WooCommerce stores fall into the Fitness coaching segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $500+ range. The leading categories are Education & Courses, Health, Sporting Goods. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
64%
Contact info
Total Stores
241
Active WooCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
18
Among 240 stores with catalog data
Avg. Price
$303
Among 228 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 153 · 64%
10-49 69 · 29%
50-199 15 · 6%
200-999 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
53% coverage
Health
40% coverage
Sporting Goods
8% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Software
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 18 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Poland, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 11%
$25-$49 36 · 16%
$50-$99 41 · 18%
$100-$199 31 · 14%
$200-$499 45 · 20%
$500+ 49 · 21%
Store currencies
USD 104 EUR 66 GBP 18 PLN 8 AUD 6 CAD 5 HUF 5 ARS 3

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $303. That's below the WooCommerce average of $403.

Social media platforms

Instagram (73%), Facebook (65%), YouTube (32%).

Instagram
73%
Facebook
65%
YouTube
32%
TikTok
11%
LinkedIn
10%
Twitter / X
10%
Pinterest
1%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads. That's 12 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (33%), Facebook Pixel (18%), Google Tag Manager (18%).

Google Analytics
33%
Facebook Pixel
18%
Google Tag Manager
18%
Google Ads
6%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

16 products $667 avg 4 ads
Education & Courses fitness coaching online fitness
15 products $75 avg
Education & Courses online coaching athlete coaching
23 products $489 avg
Education & Courses fitness coaching online education
6 products $87 avg
Health health coaching wellness programs
86 products $291 avg
Health Arts & Entertainment fitness coaching personal training
21 products $202 avg
Education & Courses Health coaching services wellness programs
7 products $48 avg
Health fitness coaching health and wellness
72 products $77 avg
Health exercise program muscle growth
9 products $330 avg
Health Education & Courses fitness coaching health and fitness
72 products $176 avg
Education & Courses Sporting Goods running programs marathon training

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FAQ

How many WooCommerce Fitness coaching stores are there?

We currently track 241 active WooCommerce stores in the Fitness coaching segment.

Are WooCommerce Fitness coaching stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Fitness coaching segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Fitness coaching stores?

Among stores with pricing data, the average listed price is about $303, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.