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Topic
Updated May 4, 2026
WooCommerce

199 WooCommerce Hygiene Stores: Stats & Market Data (2026)

199 active WooCommerce stores fall into the Hygiene segment, with 63 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 56% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

56%
Social media
4%
Meta ads
75%
Contact info
Total Stores
199
Active WooCommerce stores
New (30d)
63
Newly added in the last 30 days
Avg. Products
1,803
Among 199 stores with catalog data
Avg. Price
$94
Among 174 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

63 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 40%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 16%
10-49 48 · 24%
50-199 58 · 29%
200-999 42 · 21%
1k-4.9k 10 · 5%
5k+ 9 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
36% coverage
Home & Garden
24% coverage
Health
18% coverage
Business & Industrial
8% coverage
Food & Beverages
4% coverage
Baby & Kids
3% coverage
Celebrations & Gifts
2% coverage
Adult
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,803 products per store. That's larger than the WooCommerce average of 1,296. The strongest country concentrations are Germany, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 108 · 62%
$25-$49 30 · 17%
$50-$99 18 · 10%
$100-$199 7 · 4%
$200-$499 7 · 4%
$500+ 4 · 2%
Store currencies
EUR 73 USD 20 GBP 11 INR 10 BRL 5 COP 5 MXN 5 CHF 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (51%), Instagram (42%), YouTube (13%).

Facebook
51%
Instagram
42%
YouTube
13%
LinkedIn
9%
TikTok
7%
Twitter / X
7%
Pinterest
2%

Social media adoption is strong at 56%, and 4% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 49%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (25%), Facebook Pixel (18%).

Google Analytics
29%
Google Tag Manager
25%
Facebook Pixel
18%
Google Ads
11%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

47 products $27 avg 11 ads
Animals & Pet Supplies pet supplies animal derma
48 products $8 avg
Home & Garden hygiene disposable towels
54 products $179 avg
Beauty & Cosmetics hygiene weight-management
157 products $13 avg
207 products $35 avg
Beauty & Cosmetics skin-care dermatology
6 products $47 avg
Health dental products oral health
36 products $14 avg
Home & Garden hygiene cleaning products
1,245 products $10 avg
Beauty & Cosmetics Baby & Kids personal-care baby-products
110 products $19 avg
Beauty & Cosmetics Home & Garden skincare body
420 products $103 avg
Business & Industrial hygiene cleaning supplies

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FAQ

How many WooCommerce Hygiene stores are there?

We currently track 199 active WooCommerce stores in the Hygiene segment.

Are WooCommerce Hygiene stores growing?

Yes. In the last 30 days, 63 new stores were indexed in the Hygiene segment, showing a 32% monthly growth rate.

What is the average product price in WooCommerce Hygiene stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.