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Topic
Updated May 18, 2026
WooCommerce

865 WooCommerce Personal growth Stores: Stats & Market Data (2026)

865 active WooCommerce stores fall into the Personal growth segment, with 163 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 69% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
55%
Contact info
Total Stores
865
Active WooCommerce stores
New (30d)
163
Newly added in the last 30 days
Avg. Products
137
Among 864 stores with catalog data
Avg. Price
$203
Among 832 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

109 54 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

163 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 369 · 43%
10-49 361 · 42%
50-199 93 · 11%
200-999 35 · 4%
1k-4.9k 5 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
64% coverage
Books & Literature
13% coverage
Arts & Entertainment
8% coverage
Health
8% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Software
1% coverage
Adult
1% coverage
Business & Industrial
1% coverage
Home & Garden
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 137 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,369. The strongest country concentrations are Netherlands, Poland, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 255 · 31%
$25-$49 133 · 16%
$50-$99 128 · 15%
$100-$199 136 · 16%
$200-$499 99 · 12%
$500+ 81 · 10%
Store currencies
USD 369 EUR 242 GBP 31 PLN 24 CAD 19 AUD 14 RON 13 INR 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $203 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (54%), Instagram (52%), YouTube (30%).

Facebook
54%
Instagram
52%
YouTube
30%
LinkedIn
19%
Twitter / X
14%
TikTok
10%
Pinterest
4%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (19%), Facebook Pixel (18%).

Google Analytics
34%
Google Tag Manager
19%
Facebook Pixel
18%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $176 avg 6 ads
Education & Courses relationship coaching online courses
11 products $5 avg 1 ads
Books & Literature personal growth journals
13 products $71 avg
Education & Courses life coach personal growth
10 products $408 avg
Adult seminar tickets tantra courses
27 products $40 avg
24 products $21 avg
Books & Literature Education & Courses counseling self-help
41 products
Education & Courses spiritual learning
26 products $57 avg
Education & Courses spirituality personal growth
11 products $18 avg
Books & Literature Education & Courses personal growth self-investment
38 products $7 avg
Books & Literature Software Education & Courses online courses ebooks

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FAQ

How many WooCommerce Personal growth stores are there?

We currently track 865 active WooCommerce stores in the Personal growth segment.

Are WooCommerce Personal growth stores growing?

Yes. In the last 30 days, 163 new stores were indexed in the Personal growth segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Personal growth stores?

Among stores with pricing data, the average listed price is about $203, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.