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Topic
Updated Apr 27, 2026
WooCommerce

808 WooCommerce Personal growth Stores: Stats & Market Data (2026)

808 active WooCommerce stores fall into the Personal growth segment, with 110 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 73% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
56%
Contact info
Total Stores
808
Active WooCommerce stores
New (30d)
110
Newly added in the last 30 days
Avg. Products
187
Among 807 stores with catalog data
Avg. Price
$207
Among 776 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

110 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 373 · 46%
10-49 322 · 40%
50-199 81 · 10%
200-999 25 · 3%
1k-4.9k 4 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
63% coverage
Books & Literature
12% coverage
Arts & Entertainment
8% coverage
Health
7% coverage
Beauty & Cosmetics
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Adult
1% coverage
Business & Industrial
0% coverage
Software
0% coverage
Baby & Kids 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 187 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Netherlands, Poland, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 228 · 29%
$25-$49 128 · 16%
$50-$99 123 · 16%
$100-$199 129 · 17%
$200-$499 88 · 11%
$500+ 80 · 10%
Store currencies
USD 348 EUR 220 GBP 27 PLN 22 CAD 17 AUD 15 RON 13 INR 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $207 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (59%), Instagram (56%), YouTube (33%).

Facebook
59%
Instagram
56%
YouTube
33%
LinkedIn
21%
Twitter / X
15%
TikTok
11%
Pinterest
4%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads. That's 16 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (19%), Facebook Pixel (18%).

Google Analytics
36%
Google Tag Manager
19%
Facebook Pixel
18%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $176 avg 3 ads
Education & Courses relationship coaching online courses
22 products $452 avg 1 ads
8 products $61 avg
Education & Courses spirituality personal growth
5 products $390 avg
Education & Courses workshop course
5 products $41 avg
27 products $67 avg
Education & Courses coaching mindfulness
12 products $20 avg
Health Education & Courses productivity tips health and wellness
19 products $303 avg
Education & Courses mental health services coaching
16 products $20 avg
Arts & Entertainment Apparel & Accessories Furniture coaching wellness
273 products $418 avg
Education & Courses marketing business development
22 products $313 avg
Education & Courses Arts & Entertainment personal growth self-help
42 products $27 avg

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FAQ

How many WooCommerce Personal growth stores are there?

We currently track 808 active WooCommerce stores in the Personal growth segment.

Are WooCommerce Personal growth stores growing?

Yes. In the last 30 days, 110 new stores were indexed in the Personal growth segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Personal growth stores?

Among stores with pricing data, the average listed price is about $207, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.