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Topic
Updated June 8, 2026
WooCommerce

436 WooCommerce Vitamins and supplements Stores: Stats & Market Data (2026)

436 active WooCommerce stores fall into the Vitamins and supplements segment, with 156 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 44% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

44%
Social media
1%
Meta ads
58%
Contact info
Total Stores
436
Active WooCommerce stores
New (30d)
156
Newly added in the last 30 days
Avg. Products
3,250
Among 436 stores with catalog data
Avg. Price
$84
Among 402 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

180 90 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

156 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 60 · 14%
10-49 112 · 26%
50-199 114 · 26%
200-999 68 · 16%
1k-4.9k 44 · 10%
5k+ 38 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
97% coverage
Beauty & Cosmetics
20% coverage
Food & Beverages
17% coverage
Electronics
6% coverage
Baby & Kids
4% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Office Supplies 2 Education & Courses 1

Among stores with catalog data, the 50-199 product range is most common. The average is 3,250 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 211 · 52%
$25-$49 121 · 30%
$50-$99 35 · 9%
$100-$199 10 · 2%
$200-$499 5 · 1%
$500+ 20 · 5%
Store currencies
USD 156 EUR 82 INR 22 GBP 19 BRL 11 COP 8 MXN 8 VND 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (35%), Instagram (30%), Twitter / X (9%).

Facebook
35%
Instagram
30%
Twitter / X
9%
YouTube
6%
LinkedIn
4%
TikTok
4%
Pinterest
3%

About 44% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (16%), Facebook Pixel (9%).

Google Analytics
21%
Google Tag Manager
16%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Labogan Brazil
188 products $14 avg
Health vitamins and supplements general health
Doorman Nutrition South Africa
148 products $18 avg
Health Apparel & Accessories mens fitness clothing womens fitness clothing
4,982 products $19 avg 2 ads
Beauty & Cosmetics Health health store vitamins and supplements
70 products $24 avg
Health natural health products vitamins and supplements
39 products $11 avg
Food & Beverages Health natural health products herbal teas
1,472 products $24 avg
Health health food shop vitamins and supplements
43 products $38 avg
Health Beauty & Cosmetics yoga mat weight loss supplements
766 products $31 avg
Food & Beverages Health Beauty & Cosmetics natural products peru vitamins and supplements
3,177 products $9 avg
Health herbal supplements immune support
NISKA HQ Singapore
7 products $81 avg 4 ads
Health health store vitamins and supplements
10 products $21 avg
Health vitamins and supplements first aid supplies
9 products $1103 avg
Food & Beverages Electronics Health organic food online latest tech gadgets

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FAQ

How many WooCommerce Vitamins and supplements stores are there?

We currently track 436 active WooCommerce stores in the Vitamins and supplements segment.

Are WooCommerce Vitamins and supplements stores growing?

Yes. In the last 30 days, 156 new stores were indexed in the Vitamins and supplements segment, showing a 36% monthly growth rate.

What is the average product price in WooCommerce Vitamins and supplements stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.