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Topic
Updated May 18, 2026
WooCommerce

352 WooCommerce Vitamins and supplements Stores: Stats & Market Data (2026)

352 active WooCommerce stores fall into the Vitamins and supplements segment, with 202 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
61%
Contact info
Total Stores
352
Active WooCommerce stores
New (30d)
202
Newly added in the last 30 days
Avg. Products
2,247
Among 352 stores with catalog data
Avg. Price
$100
Among 326 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

118 59 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

202 new stores were added in the past 30 days — 57% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 17%
10-49 96 · 27%
50-199 90 · 26%
200-999 44 · 12%
1k-4.9k 34 · 10%
5k+ 27 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
96% coverage
Beauty & Cosmetics
21% coverage
Food & Beverages
20% coverage
Electronics
7% coverage
Baby & Kids
5% coverage
Home & Garden
1% coverage
Adult
1% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Office Supplies
1% coverage
Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,247 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,389. The strongest country concentrations are Viet Nam, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 166 · 51%
$25-$49 95 · 29%
$50-$99 30 · 9%
$100-$199 9 · 3%
$200-$499 6 · 2%
$500+ 20 · 6%
Store currencies
USD 134 EUR 58 INR 19 GBP 14 VND 10 BRL 8 COP 6 MXN 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $100 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (35%), Instagram (28%), Twitter / X (9%).

Facebook
35%
Instagram
28%
Twitter / X
9%
YouTube
5%
LinkedIn
4%
TikTok
4%
Pinterest
3%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (16%), Facebook Pixel (11%).

Google Analytics
21%
Google Tag Manager
16%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $1103 avg
Food & Beverages Electronics Health organic food online latest tech gadgets
2,635 products $5 avg
Health Beauty & Cosmetics Baby & Kids pharmacy online baby care products
103 products $25 avg
Health natural health products vitamins and supplements
75 products $48 avg
Health natural health products wellness
160 products $17 avg
Beauty & Cosmetics Health skincare products hair care
9 products $12 avg
Food & Beverages Electronics Health organic food online latest tech gadgets
1,297 products $24 avg
Health activlab supplements vitamins and supplements
179 products $9 avg
Food & Beverages Health natural health products organic food items
Elite Fuel Ukraine
157 products $14 avg
Health sports nutrition vitamins and supplements
9 products $1103 avg
Food & Beverages Electronics Health organic food online latest tech gadgets
51 products $18 avg
Health Beauty & Cosmetics pharmacy online health products
63 products $19 avg
Beauty & Cosmetics Health natural skincare hair care products

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FAQ

How many WooCommerce Vitamins and supplements stores are there?

We currently track 352 active WooCommerce stores in the Vitamins and supplements segment.

Are WooCommerce Vitamins and supplements stores growing?

Yes. In the last 30 days, 202 new stores were indexed in the Vitamins and supplements segment, showing a 57% monthly growth rate.

What is the average product price in WooCommerce Vitamins and supplements stores?

Among stores with pricing data, the average listed price is about $100, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.