5,427 Shopify Stores Using Tolstoy: Video, UGC, & Ads: Usage Stats & Trends (2026)
5,427 Shopify stores currently use Tolstoy: Video, UGC, & Ads, with 721 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 89% maintain social media profiles — Instagram leads — and 28% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
721 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 551 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $171 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (71%), Google Tag Manager (31%), Google Ads (11%).
Popular themes
The most used are Dawn, Prestige, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
EG Auto Add to Cart Free Gift
Powerful Contact Form Builder
Simprosys Google Shopping Feed
CAPI Facebook Pixel Meta API
Judge.me Product Reviews App
Afterpay On‑Site Messaging
Hextom: Free Shipping Bar
Simprosys Google Shopping Feed
Klaviyo: Email Marketing & SMS
Avada AI SEO Suite Optimizer
Klaviyo: Email Marketing & SMS
Attentive: AI‑led Email &SMS
Instafeed ‑ Instagram Feed
Awin ‑ Affiliate Marketing
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
Consentmo GDPR Compliance
Klaviyo: Email Marketing & SMS
EComposer Landing Page Builder
Judge.me Product Reviews App
Powerful Contact Form Builder
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify stores currently use Tolstoy: Video, UGC, & Ads?
Our database tracks 5,427 active Shopify stores using Tolstoy: Video, UGC, & Ads.
How fast is Tolstoy: Video, UGC, & Ads adoption growing?
In the last 30 days, 721 new stores were found using Tolstoy: Video, UGC, & Ads, showing a 13% monthly growth in adoption.
What is the average catalog size for stores using Tolstoy: Video, UGC, & Ads?
Among Shopify stores using Tolstoy: Video, UGC, & Ads with catalog data, the average is around 551 products, with most falling in the 10-49 range.
What other apps do Tolstoy: Video, UGC, & Ads users typically install?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (88%), Facebook (71%), TikTok (57%).
Social media engagement is exceptionally high: 89% of stores maintain social profiles and 28% run Meta ads. That's 30 percentage points above the Shopify average of 59%.