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Updated May 18, 2026
Shopify

3,340 Shopify Stores Using Tolstoy: Ads, Image, Video: Usage Stats & Trends (2026)

3,340 Shopify stores currently use Tolstoy: Ads, Image, Video, with 556 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 90% maintain social media profiles — Instagram leads — and 29% run Meta ad campaigns.

90%
Social media
29%
Meta ads
72%
Contact info
Total Stores
3,340
Active Shopify stores
New (30d)
556
Newly added in the last 30 days
Avg. Products
597
Among 3,333 stores with catalog data
Avg. Price
$165
Among 3,321 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

333 166 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

556 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 319 · 10%
10-49 1,044 · 31%
50-199 1,016 · 30%
200-999 651 · 20%
1k-4.9k 234 · 7%
5k+ 69 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
27% coverage
Beauty & Cosmetics
27% coverage
Home & Garden
9% coverage
Health
7% coverage
Food & Beverages
6% coverage
Jewelry & Watches
5% coverage
Baby & Kids
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage
Adult
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 597 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 527 · 16%
$25-$49 940 · 28%
$50-$99 946 · 28%
$100-$199 497 · 15%
$200-$499 242 · 7%
$500+ 169 · 5%
Store currencies
USD 1,436 AUD 692 EUR 321 GBP 239 BRL 97 CAD 83 INR 63 NZD 50

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $165. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (89%), Facebook (72%), TikTok (58%).

Instagram
89%
Facebook
72%
TikTok
58%
YouTube
36%
Pinterest
18%
Twitter / X
13%
LinkedIn
9%

Social media engagement is exceptionally high: 90% of stores maintain social profiles and 29% run Meta ads. That's 31 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (72%), Google Tag Manager (32%), Google Ads (11%).

Google Analytics
72%
Google Tag Manager
32%
Google Ads
11%
Facebook Pixel
4%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 14% Prestige 7% Impulse 5% Broadcast 5% Impact 4% Palo Alto 3% Symmetry 2% Focal 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Realm. United States
35 products $73 avg 1 ads
Apparel & Accessories streetwear anime-inspired clothing BEAST Currency Converter Frequently Bought Together CBB
672 products $78 avg 10 ads
Jewelry & Watches fashion jewelry store women accessories Upsell, Cross sell & Bundles Hextom: Countdown Timer Bar
113 products $306 avg 19 ads
Baby & Kids baby carrier baby products EG Auto Add to Cart Free Gift Simprosys Google Shopping Feed
41 products $148 avg 12 ads
Beauty & Cosmetics eyelash extensions beauty salon Buddha Mega Menu & Navigation Currency Converter Plus
JJwinks United States
44 products $169 avg 3 ads
Apparel & Accessories women's sleepwear loungewear Rise Gift Cards & Store Credit Gorgias: AI, Helpdesk & Chat
17 products $104 avg 1 ads
Apparel & Accessories Beauty & Cosmetics wellness wear women's health Awin ‑ Affiliate Marketing Richpanel: AI Customer Support
21 products $213 avg 17 ads
Apparel & Accessories custom jeans made-to-measure jeans Afterpay On‑Site Messaging Awin ‑ Affiliate Marketing
126 products $90 avg 4 ads
Health vegan supplements vitamin gummies CK: Abandoned cart on WhatsApp BEAST Currency Converter
2,464 products $69 avg 1 ads
Home & Garden home decor kitchenware UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
150 products $67 avg 2 ads
Beauty & Cosmetics body care products australian made Afterpay On‑Site Messaging Avada AI SEO Suite Optimizer
73 products $26 avg 9 ads
Home & Garden bathroom fixtures smart toilets 404/301 SC Easy URL Redirects Klaviyo: Email Marketing & SMS
LONELY GHOST™ United States
69 products $54 avg 1 ads
Apparel & Accessories clothing store fashion apparel Bundler ‑ Product Bundles App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores currently use Tolstoy: Ads, Image, Video?

Our database tracks 3,340 active Shopify stores using Tolstoy: Ads, Image, Video.

How fast is Tolstoy: Ads, Image, Video adoption growing?

In the last 30 days, 556 new stores were found using Tolstoy: Ads, Image, Video, showing a 17% monthly growth in adoption.

What is the average catalog size for stores using Tolstoy: Ads, Image, Video?

Among Shopify stores using Tolstoy: Ads, Image, Video with catalog data, the average is around 597 products, with most falling in the 10-49 range.

What other apps do Tolstoy: Ads, Image, Video users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.