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Updated July 20, 2026
Shopify

8,224 Shopify Stores Using Wishlist Hero: Usage Stats & Trends (2026)

8,224 Shopify stores currently use Wishlist Hero, with 395 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 85% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

85%
Social media
12%
Meta ads
68%
Contact info
Total Stores
8,224
Active Shopify stores
New (30d)
395
Newly added in the last 30 days
Avg. Products
1,233
Among 8,157 stores with catalog data
Avg. Price
$292
Among 8,087 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

927 463 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

395 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 273 · 3%
10-49 1,181 · 14%
50-199 2,167 · 27%
200-999 2,739 · 34%
1k-4.9k 1,346 · 17%
5k+ 451 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
36% coverage
Home & Garden
11% coverage
Jewelry & Watches
11% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
7% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
3% coverage
Baby & Kids
2% coverage
Electronics
2% coverage
Health
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,233 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, India, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,530 · 31%
$25-$49 1,830 · 23%
$50-$99 1,441 · 18%
$100-$199 933 · 12%
$200-$499 648 · 8%
$500+ 705 · 9%
Store currencies
USD 2,235 EUR 1,860 INR 1,269 GBP 517 JPY 495 AUD 352 CAD 288 AED 116

Among stores with pricing data, the most common price range is Under $25. The average is higher at $292 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (83%), Facebook (64%), TikTok (25%).

Instagram
83%
Facebook
64%
TikTok
25%
YouTube
25%
Twitter / X
12%
Pinterest
11%
LinkedIn
7%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 12% run Meta ads. That's 30 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (58%), Google Tag Manager (20%), Google Ads (6%).

Google Analytics
58%
Google Tag Manager
20%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 27% Prestige 7% Impulse 5% Horizon 4% Broadcast 3% Debut 3% Symmetry 2% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

363 products $26 avg 8 ads
Home & Garden Bedding Essential Announcement Bar FBP | Fast Bundle & Upsell App
340 products $67 avg 2,581 ads
Apparel & Accessories Sportswear Awin ‑ Affiliate Marketing Powerful Contact Form Builder
StubGuy United States
696 products $73 avg 1 ads
Hextom: Countdown Timer Bar Judge.me Product Reviews App
166 products $71 avg 1 ads
Apparel & Accessories Women's Clothing Boutique Clothing Avada Boost Sales Trust Badges Releasit COD Fee
556 products $29 avg 3 ads
Home & Garden Home Decor Shopify Inbox Judge.me Product Reviews App
2,014 products $42 avg 67 ads
Apparel & Accessories Sustainable Fashion BF Size Chart & Size Guide BUCKS Currency Converter PRO++
80 products $5 avg 2 ads
Jewelry & Watches Necklaces Bracelets Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
290 products $95 avg 4 ads
Apparel & Accessories Clothing Instafeed ‑ Instagram Feed Smart Product Filter & Search
214 products $64 avg 3 ads
Apparel & Accessories Home & Garden Boutique Clothing Clothing Klaviyo: Email Marketing & SMS Smile: Loyalty Program Rewards
886 products $54 avg 4 ads
Baby & Kids Apparel & Accessories Kids Clothing Baby Clothing Afterpay On‑Site Messaging BM: Country blocker IP blocker
662 products $85 avg 492 ads
Apparel & Accessories Men's Clothing 404/301 SC Easy URL Redirects Klaviyo: Email Marketing & SMS
1,289 products $1019 avg 8 ads
Apparel & Accessories Clothing Luxury Fashion Hextom: Countdown Timer Bar Powerful Contact Form Builder

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FAQ

How many Shopify stores currently use Wishlist Hero?

Our database tracks 8,224 active Shopify stores using Wishlist Hero.

How fast is Wishlist Hero adoption growing?

In the last 30 days, 395 new stores were found using Wishlist Hero, showing a 5% monthly growth in adoption.

What is the average catalog size for stores using Wishlist Hero?

Among Shopify stores using Wishlist Hero with catalog data, the average is around 1,233 products, with most falling in the 200-999 range.

What other apps do Wishlist Hero users typically install?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.