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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

20.0K Shopify Lingerie & Intimates Stores: Stats & Market Data (2026)

19,965 active Shopify stores fall into the Lingerie & Intimates segment, with 1,721 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 65% maintain social media profiles — Instagram leads — and 19% run Meta ad campaigns.

65%
Social media
19%
Meta ads
54%
Contact info
Total Stores
19,965
Active Shopify stores
New (30d)
1,721
Newly added in the last 30 days
Avg. Products
349
Among 19,010 stores with catalog data
Avg. Price
$79
Among 18,540 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,919 959 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,721 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,383 · 18%
10-49 5,424 · 29%
50-199 5,120 · 27%
200-999 3,754 · 20%
1k-4.9k 1,144 · 6%
5k+ 185 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games 87 Electronics 73 Arts & Entertainment 53 Books & Literature 40

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 349 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,364 · 24%
$25-$49 6,806 · 37%
$50-$99 4,533 · 24%
$100-$199 1,781 · 10%
$200-$499 807 · 4%
$500+ 249 · 1%
Store currencies
USD 8,145 EUR 3,253 GBP 1,277 INR 995 AUD 986 CAD 716 PKR 490 COP 424

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $79 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (60%), Facebook (45%), TikTok (22%).

Instagram
60%
Facebook
45%
TikTok
22%
YouTube
12%
Pinterest
9%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 65%, and 19% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 6% Debut 4% Impulse 4% Prestige 4% Shrine Pro 3% Symmetry 2% Spotlight 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,207 products $68 avg 2 ads
Apparel & Accessories corset top denim jeans Loox: Product Reviews App & AI
2,555 products $41 avg 670 ads
Apparel & Accessories womens clothing online women's fashion store Omnisend Email Marketing & SMS
88 products $49 avg 1 ads
Apparel & Accessories socks ankle socks
1,681 products $10 avg 47 ads
Apparel & Accessories comfortable lingerie women's underwear Bundler ‑ Product Bundles App
Hijabify Designs United States
6 products $25 avg 5 ads
Apparel & Accessories modest fashion hijab clothing
7 products $38 avg 24 ads
Apparel & Accessories body shaper seamless underwear
sorted. United States
36 products $48 avg 12 ads
Apparel & Accessories mens clothing hoodies for men Bundler ‑ Product Bundles App Rebuy Personalization Engine
25 products $15 avg 55 ads
Apparel & Accessories bamboo underwear soft panties
Lurpshop Germany
295 products $33 avg 5 ads
Apparel & Accessories women's fashion clothing boutique Omnisend Email Marketing & SMS Hextom: Upsell Sales Boost
14 products $26 avg 3 ads
Apparel & Accessories luxury lingerie designer sleepwear
21 products $69 avg 8 ads
Apparel & Accessories stillmode nursing clothes Bundle Bear ‑ Volume Discounts Loox: Product Reviews App & AI
1,659 products $12 avg 4 ads
Apparel & Accessories ladies underwear women's lingerie Klaviyo: Email Marketing & SMS Searchanise Search & Filter

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FAQ

How many Shopify Lingerie & Intimates stores are there?

We currently track 19,965 active Shopify stores in the Lingerie & Intimates segment.

Are Shopify Lingerie & Intimates stores growing?

Yes. In the last 30 days, 1,721 new stores were indexed in the Lingerie & Intimates segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Lingerie & Intimates stores?

Among stores with pricing data, the average listed price is about $79, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Lingerie & Intimates stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.