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Shopify category analytics
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Updated Apr 6, 2026
Shopify

16.4K Shopify Education & Courses Stores: Stats & Market Data (2026)

16,382 active Shopify stores fall into the Education & Courses segment, with 997 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 63% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

63%
Social media
8%
Meta ads
49%
Contact info
Total Stores
16,382
Active Shopify stores
New (30d)
997
Newly added in the last 30 days
Avg. Products
136
Among 15,670 stores with catalog data
Avg. Price
$234
Among 15,319 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

985 492 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

997 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,295 · 40%
10-49 5,440 · 35%
50-199 2,522 · 16%
200-999 1,058 · 7%
1k-4.9k 302 · 2%
5k+ 53 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
4% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 136 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,342 · 35%
$25-$49 3,396 · 22%
$50-$99 2,138 · 14%
$100-$199 1,614 · 11%
$200-$499 1,516 · 10%
$500+ 1,313 · 9%
Store currencies
USD 7,819 EUR 2,261 GBP 1,202 AUD 921 CAD 901 INR 472 ARS 401 MXN 213

Among stores with pricing data, the most common price range is Under $25. The average is higher at $234 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (54%), Facebook (46%), YouTube (26%).

Instagram
54%
Facebook
46%
YouTube
26%
TikTok
15%
Twitter / X
13%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 63%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 3% Craft 2% Studio 2% Shrine Pro 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

141 products $39 avg 43 ads
Education & Courses fitness certification online courses
687 products $15 avg 6 ads
Education & Courses homeschool curriculum language arts
148 products $36 avg 3 ads
Food & Beverages Beauty & Cosmetics Education & Courses lithuanian supplements tea products
9 products $550 avg 5 ads
Education & Courses plastering course training courses
485 products $20 avg 1 ads
Education & Courses medical education online courses
260 products $64 avg 31 ads
Baby & Kids Education & Courses bible study for kids sunday school lessons Wyllo
20 products $3 avg 4 ads
Education & Courses Books & Literature Software digital tools ebooks
332 products $10 avg 2 ads
Education & Courses bible-study sunday-school
669 products $57 avg 1 ads
Arts & Entertainment Education & Courses sewing machine sewing classes AfterShip Email Marketing,SMS
12 products $26 avg 4 ads
Education & Courses sales training courses online sales courses
103 products $31 avg 31 ads
Education & Courses interactive learning muslim educational products
96 products $32 avg 5 ads
Education & Courses children educational-activities

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 16,382 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 997 new stores were indexed in the Education & Courses segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $234, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.