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Topic
Updated May 25, 2026
Shopify

126 Shopify Baby gift Stores: Stats & Market Data (2026)

126 active Shopify stores fall into the Baby gift segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Home & Garden. 79% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

79%
Social media
6%
Meta ads
53%
Contact info
Total Stores
126
Active Shopify stores
New (30d)
25
Newly added in the last 30 days
Avg. Products
154
Among 125 stores with catalog data
Avg. Price
$50
Among 125 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

25 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 18 · 14%
10-49 45 · 36%
50-199 34 · 27%
200-999 26 · 21%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
54% coverage
Celebrations & Gifts
30% coverage
Home & Garden
11% coverage
Apparel & Accessories
7% coverage
Toys & Games
3% coverage
Arts & Entertainment
2% coverage
Jewelry & Watches
2% coverage
Food & Beverages
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 154 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 31 · 25%
$25-$49 57 · 46%
$50-$99 30 · 24%
$100-$199 5 · 4%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 41 EUR 33 AUD 13 GBP 11 CAD 8 JPY 5 NZD 3 SGD 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.

Social media platforms

Instagram (77%), Facebook (59%), TikTok (15%).

Instagram
77%
Facebook
59%
TikTok
15%
Pinterest
12%
YouTube
9%
Twitter / X
5%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 6% run Meta ads. That's 21 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
42%
Google Tag Manager
9%
Google Ads
5%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 29% Debut 6% Horizon 6% Brooklyn 4% Craft 3% Prestige 3% Rise 3% Boost 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

212 products $39 avg 6 ads
Baby & Kids baby keepsake baby gift Hextom: Countdown Timer Bar GSC Countdown Timer Bar
112 products $20 avg 6 ads
Apparel & Accessories personalized baby accessories baby gift Avada AI SEO Suite Optimizer Hextom: Countdown Timer Bar
240 products $74 avg 2 ads
Baby & Kids Arts & Entertainment baby music decor musical cushions Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
Gobstopperz New Zealand
18 products $15 avg 2 ads
Baby & Kids baby pacifier baby soother Afterpay On‑Site Messaging Fly Bundles Quantity Breaks
234 products $24 avg 1 ads
Celebrations & Gifts personalized gift LPO Live Product Options
19 products $47 avg
Baby & Kids baby products teether Bundle Bear ‑ Volume Discounts Klaviyo: Email Marketing & SMS
32 products $48 avg
Animals & Pet Supplies baby gift personalized plush toy Simprosys Google Shopping Feed Shopify Inbox
Lemon United States
507 products $28 avg
Celebrations & Gifts baby gift home gift
85 products $28 avg
Baby & Kids Apparel & Accessories children's clothing baby gift
34 products $35 avg
Celebrations & Gifts baby gift baby shower
92 products $56 avg
Baby & Kids baby gift nappy cake Shopify Inbox Smile: Loyalty Program Rewards
40 products $65 avg
Celebrations & Gifts gift boxes baby gift Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights

Want the full dataset?

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FAQ

How many Shopify Baby gift stores are there?

We currently track 126 active Shopify stores in the Baby gift segment.

Are Shopify Baby gift stores growing?

Yes. In the last 30 days, 25 new stores were indexed in the Baby gift segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Baby gift stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby gift stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.