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Topic
Updated Apr 6, 2026
Shopify

911 Shopify Baby gifts Stores: Stats & Market Data (2026)

911 active Shopify stores fall into the Baby gifts segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Celebrations & Gifts, Home & Garden. 80% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

80%
Social media
8%
Meta ads
62%
Contact info
Total Stores
911
Active Shopify stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
472
Among 904 stores with catalog data
Avg. Price
$49
Among 896 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

21 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 49 · 5%
10-49 190 · 21%
50-199 325 · 36%
200-999 247 · 27%
1k-4.9k 86 · 10%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
71% coverage
Celebrations & Gifts
34% coverage
Home & Garden
10% coverage
Apparel & Accessories
10% coverage
Toys & Games
6% coverage
Arts & Entertainment
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
0% coverage
Health 2

Among stores with catalog data, the 50-199 product range is most common. The average is 472 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 306 · 34%
$25-$49 392 · 44%
$50-$99 146 · 16%
$100-$199 40 · 4%
$200-$499 7 · 1%
$500+ 5 · 1%
Store currencies
USD 338 EUR 153 GBP 122 AUD 115 CAD 45 NZD 20 CHF 14 AED 12

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar.

Social media platforms

Instagram (76%), Facebook (67%), TikTok (18%).

Instagram
76%
Facebook
67%
TikTok
18%
Pinterest
16%
YouTube
10%
Twitter / X
9%
LinkedIn
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 8% run Meta ads. That's 14 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
49%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 21% Debut 8% Craft 5% Impulse 5% Prestige 3% Studio 3% Sense 2% Minimal 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

82 products $105 avg 1 ads
Celebrations & Gifts baby gifts personalized gifts
592 products $61 avg 13 ads
Baby & Kids baby gifts newborn hampers
793 products $38 avg 1 ads
Celebrations & Gifts Home & Garden Baby & Kids unique gifts personalised gifts
321 products $195 avg 2 ads
Baby & Kids baby gifts personalised gift boxes Infinite Product Options
76 products $33 avg 5 ads
Celebrations & Gifts gift hampers tea gifts Loox: Product Reviews App & AI Opinew Product Reviews App UGC
332 products $134 avg 15 ads
Home & Garden Baby & Kids crib bedding baby gifts Klaviyo: Email Marketing & SMS Brevo PushOwl: Email,Push,SMS
342 products $17 avg 3 ads
Apparel & Accessories baby clothing personalised children clothing Pop Convert ‑ Pop Ups, Banners Variant Option Product Options
142 products $71 avg 2 ads
Baby & Kids baby clothing baby gifts
Linka Baby United Kingdom
31 products $32 avg 7 ads
Baby & Kids baby clothing personalized newborn outfit
491 products $47 avg 3 ads
Baby & Kids baby gifts children's toys
42 products $22 avg 3 ads
Baby & Kids Celebrations & Gifts baby gifts gift cards Loox: Product Reviews App & AI
35 products $36 avg 2 ads
Celebrations & Gifts Baby & Kids baby gifts gift sets Weglot: AI & Human Translate

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify Baby gifts stores are there?

We currently track 911 active Shopify stores in the Baby gifts segment.

Are Shopify Baby gifts stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Baby gifts segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Baby gifts stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby gifts stores?

The top apps are Klaviyo: Email Marketing & SMS, Infinite Product Options, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.