356 Shopify Birthday cards Stores: Stats & Market Data (2026)
356 active Shopify stores fall into the Birthday cards segment, with 109 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Home & Garden. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
109 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 1Among stores with catalog data, the 50-199 product range is most common. The average is 631 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $15 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (4%), Google Ads (2%).
Popular themes
The most used are Dawn, Studio, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
ONE: AI, Pop Up, SMS Marketing
SEOWILL: AI SEO & AI Blog Post
Shopify Inbox
Judge.me Product Reviews App
Seguno Popups & Forms
Preorder Now Presale Timesact
Infinite Product Options
Fontify: Google & Custom Fonts
Judge.me Product Reviews App
Avada AI SEO Suite Optimizer
Klaviyo: Email Marketing & SMS
Gelato: Print on Demand
Shopify Inbox
Infinite Product Options
Fontify: Google & Custom Fonts
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Start Free TrialFAQ
How many Shopify Birthday cards stores are there?
We currently track 356 active Shopify stores in the Birthday cards segment.
Are Shopify Birthday cards stores growing?
Yes. In the last 30 days, 109 new stores were indexed in the Birthday cards segment, showing a 31% monthly growth rate.
What is the average product price in Shopify Birthday cards stores?
Among stores with pricing data, the average listed price is about $15, with the most common pricing band at Under $25.
What apps are most popular for Shopify Birthday cards stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (68%), Facebook (53%), Pinterest (12%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Shopify average of 59%.