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Topic
Updated Apr 6, 2026
Shopify

790 Shopify Coaching Stores: Stats & Market Data (2026)

790 active Shopify stores fall into the Coaching segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Education & Courses, Health, Apparel & Accessories. 62% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
40%
Contact info
Total Stores
790
Active Shopify stores
New (30d)
42
Newly added in the last 30 days
Avg. Products
27
Among 751 stores with catalog data
Avg. Price
$370
Among 734 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

42 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 388 · 52%
10-49 288 · 38%
50-199 61 · 8%
200-999 13 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
79% coverage
Health
9% coverage
Apparel & Accessories
5% coverage
Arts & Entertainment
4% coverage
Books & Literature
3% coverage
Business & Industrial
3% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Food & Beverages 3

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 27 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 121 · 16%
$25-$49 152 · 21%
$50-$99 137 · 19%
$100-$199 113 · 15%
$200-$499 107 · 15%
$500+ 104 · 14%
Store currencies
USD 403 EUR 134 GBP 52 CAD 45 AUD 42 SEK 11 ZAR 10 CHF 9

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $370 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (55%), Facebook (38%), YouTube (26%).

Instagram
55%
Facebook
38%
YouTube
26%
TikTok
17%
Twitter / X
12%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
21%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 27% Debut 9% Horizon 6% Studio 4% Craft 3% Refresh 3% Sense 3% Narrative 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $167 avg 7 ads
Education & Courses coaching hashimoto
11 products $241 avg 1 ads
Education & Courses breathwork courses
25 products $5 avg 2 ads
Education & Courses online courses coaching
5 products $54 avg 9 ads
Education & Courses coaching biblical studies
13 products $56 avg
Education & Courses astrology mentorship
12 products $23 avg
Education & Courses mental health active lifestyle Printful: Print on Demand
40 products $72 avg
Education & Courses coaching sports Omnisend Email Marketing & SMS
51 products $27 avg
faith-based wellness Pop Convert ‑ Pop Ups, Banners
6 products $79 avg
Education & Courses coaching personal development
6 products $112 avg
Education & Courses coaching running program
5 products $66 avg
Education & Courses equestrian training

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FAQ

How many Shopify Coaching stores are there?

We currently track 790 active Shopify stores in the Coaching segment.

Are Shopify Coaching stores growing?

Yes. In the last 30 days, 42 new stores were indexed in the Coaching segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Coaching stores?

Among stores with pricing data, the average listed price is about $370, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Coaching stores?

The top apps are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.