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Topic
Updated May 4, 2026
Shopify

256 Shopify Equestrian apparel Stores: Stats & Market Data (2026)

256 active Shopify stores fall into the Equestrian apparel segment, with 54 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Animals & Pet Supplies, Sporting Goods. 77% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

77%
Social media
10%
Meta ads
58%
Contact info
Total Stores
256
Active Shopify stores
New (30d)
54
Newly added in the last 30 days
Avg. Products
539
Among 254 stores with catalog data
Avg. Price
$116
Among 254 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

54 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 7%
10-49 89 · 35%
50-199 67 · 26%
200-999 48 · 19%
1k-4.9k 28 · 11%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
93% coverage
Animals & Pet Supplies
15% coverage
Sporting Goods
15% coverage
Celebrations & Gifts
4% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Health
1% coverage
Beauty & Cosmetics 1 Books & Literature 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 539 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 2%
$25-$49 53 · 21%
$50-$99 106 · 42%
$100-$199 53 · 21%
$200-$499 30 · 12%
$500+ 6 · 2%
Store currencies
USD 107 EUR 42 GBP 34 AUD 31 CAD 15 NZD 7 SEK 6 ZAR 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $116. That's below the Shopify average of $216.

Popular apps

The most popular are Printful: Print on Demand, Smile: Loyalty Program Rewards, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (71%), Facebook (62%), TikTok (26%).

Instagram
71%
Facebook
62%
TikTok
26%
YouTube
11%
Pinterest
10%
Twitter / X
7%
LinkedIn
0%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 10% run Meta ads. That's 19 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (9%), Google Ads (6%).

Google Analytics
43%
Google Tag Manager
9%
Google Ads
6%
Facebook Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Impulse.

Dawn 23% Horizon 5% Impulse 4% Pipeline 4% Prestige 4% Debut 4% Craft 2% Symmetry 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,876 products $67 avg 1 ads
Apparel & Accessories equestrian apparel riding breeches Afterpay On‑Site Messaging
316 products $23 avg 3 ads
Celebrations & Gifts Apparel & Accessories horse gifts equestrian apparel
114 products $106 avg 1 ads
Apparel & Accessories equestrian apparel riding breeches
222 products $249 avg 3 ads
Apparel & Accessories equestrian apparel riding clothes
108 products $124 avg 10 ads
Apparel & Accessories Sporting Goods equestrian apparel show shirts Bundler ‑ Product Bundles App Covet Instagram Feed & Reviews
735 products $31 avg 3 ads
Animals & Pet Supplies Apparel & Accessories horse gifts equestrian gifts UpPromote Affiliate Marketing
Countrydale United Kingdom
149 products $67 avg 1 ads
Apparel & Accessories equestrian apparel riding gear
3,800 products $79 avg
Apparel & Accessories horse riding clothing equestrian apparel Covet Instagram Feed & Reviews Infinite Product Options
142 products $85 avg
Apparel & Accessories horse riding clothing equestrian apparel Kiwi Size Chart & Recommender
Calverro United States
13 products $209 avg
Apparel & Accessories equestrian apparel riding hats
132 products $55 avg
Sporting Goods equestrian apparel horse riding gear Pop Convert ‑ Pop Ups, Banners
1,697 products $75 avg
Apparel & Accessories equestrian apparel horse gear Seers Ai GDPR Cookie Banner

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FAQ

How many Shopify Equestrian apparel stores are there?

We currently track 256 active Shopify stores in the Equestrian apparel segment.

Are Shopify Equestrian apparel stores growing?

Yes. In the last 30 days, 54 new stores were indexed in the Equestrian apparel segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Equestrian apparel stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Equestrian apparel stores?

The top apps are Printful: Print on Demand, Smile: Loyalty Program Rewards, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.