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Topic
Updated May 4, 2026
Shopify

484 Shopify Equestrian Stores: Stats & Market Data (2026)

484 active Shopify stores fall into the Equestrian segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Animals & Pet Supplies, Apparel & Accessories, Home & Garden. 75% maintain social media profiles — Facebook leads — and 8% run Meta ad campaigns.

75%
Social media
8%
Meta ads
69%
Contact info
Total Stores
484
Active Shopify stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
1,178
Among 475 stores with catalog data
Avg. Price
$201
Among 474 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

24 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 7%
10-49 82 · 17%
50-199 111 · 23%
200-999 139 · 29%
1k-4.9k 81 · 17%
5k+ 30 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Animals & Pet Supplies
28% coverage
Apparel & Accessories
26% coverage
Home & Garden
4% coverage
Sporting Goods
2% coverage
Toys & Games
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Books & Literature
0% coverage
Electronics
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,178 products per store. That's larger than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 4%
$25-$49 104 · 22%
$50-$99 149 · 31%
$100-$199 118 · 25%
$200-$499 51 · 11%
$500+ 31 · 7%
Store currencies
USD 166 EUR 92 GBP 71 AUD 63 CAD 41 NZD 16 SEK 10 CHF 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $201. That's below the Shopify average of $216.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Infinite Product Options, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Facebook (68%), Instagram (65%), TikTok (18%).

Facebook
68%
Instagram
65%
TikTok
18%
YouTube
16%
Twitter / X
8%
Pinterest
7%
LinkedIn
1%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 8% run Meta ads. That's 17 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 25% Debut 8% Prestige 3% Symmetry 3% Impulse 2% Refresh 2% Horizon 2% Brooklyn 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

707 products $17 avg 2 ads
Apparel & Accessories equestrian showing attire Privy ‑ Email, SMS & Pop Ups
2,250 products $27 avg 2 ads
374 products $22 avg 1 ads
equestrian showing Proof Bear ‑ Sales Popup
794 products $88 avg 2 ads
Apparel & Accessories Home & Garden country store equestrian Covet Instagram Feed & Reviews Infinite Product Options
37 products $182 avg 1 ads
174 products $75 avg
Apparel & Accessories equestrian horse riding
27 products $183 avg
Apparel & Accessories horse equestrian
190 products $260 avg
Apparel & Accessories equestrian tack-store Infinite Product Options Omnisend Email Marketing & SMS
644 products $186 avg
Animals & Pet Supplies horse equipment equestrian Hulk Contact Us Form
1,889 products $103 avg
Apparel & Accessories equestrian horse riding
21 products $93 avg
equestrian horse riding Recharge Subscriptions App

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FAQ

How many Shopify Equestrian stores are there?

We currently track 484 active Shopify stores in the Equestrian segment.

Are Shopify Equestrian stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Equestrian segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Equestrian stores?

Among stores with pricing data, the average listed price is about $201, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Equestrian stores?

The top apps are Klaviyo: Email Marketing & SMS, Infinite Product Options, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.