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Topic
Updated May 25, 2026
Shopify

519 Shopify Equestrian Stores: Stats & Market Data (2026)

519 active Shopify stores fall into the Equestrian segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Animals & Pet Supplies, Apparel & Accessories, Home & Garden. 76% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

76%
Social media
6%
Meta ads
70%
Contact info
Total Stores
519
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
1,217
Among 511 stores with catalog data
Avg. Price
$211
Among 509 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58 29 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 6%
10-49 86 · 17%
50-199 124 · 24%
200-999 149 · 29%
1k-4.9k 90 · 18%
5k+ 32 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Animals & Pet Supplies
28% coverage
Apparel & Accessories
26% coverage
Home & Garden
4% coverage
Sporting Goods
2% coverage
Toys & Games
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Books & Literature
0% coverage
Electronics
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,217 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 5%
$25-$49 100 · 20%
$50-$99 166 · 33%
$100-$199 115 · 23%
$200-$499 66 · 13%
$500+ 36 · 7%
Store currencies
USD 175 EUR 101 GBP 76 AUD 64 CAD 45 NZD 18 SEK 11 CHF 4

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $211.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Facebook (69%), Instagram (65%), TikTok (19%).

Facebook
69%
Instagram
65%
TikTok
19%
YouTube
16%
Twitter / X
8%
Pinterest
7%
LinkedIn
1%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 6% run Meta ads. That's 18 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
43%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 24% Debut 7% Prestige 3% Symmetry 3% Horizon 3% Impulse 3% Refresh 2% Brooklyn 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

54 products $50 avg 2 ads
Apparel & Accessories equestrian streetwear Avada Boost Sales Trust Badges Judge.me Product Reviews App
1,102 products $18 avg 1 ads
horse-riding equestrian Blocky Fraud Filter IP Blocker Hulk Contact Form Builder
2,585 products $67 avg 1 ads
Apparel & Accessories equestrian riding-apparel Afterpay On‑Site Messaging 404/301 SC Easy URL Redirects
97 products $99 avg 1 ads
equestrian horse protection UpPromote Affiliate Marketing GemPages Landing Page Builder
133 products $125 avg 13 ads
Sporting Goods Apparel & Accessories equestrian riding-apparel Blockify Fraud Filter, Blocker Simprosys Google Shopping Feed
891 products $105 avg
equestrian horse riding Infinite Product Options Hextom: Free Shipping Bar
IRH Equestrian United States
243 products $88 avg
404 products $82 avg
Animals & Pet Supplies equestrian horse accessories
981 products $80 avg
equestrian horse tack Shopify Inbox Trustpilot Reviews
11 products $165 avg
756 products $89 avg 2 ads
Apparel & Accessories Home & Garden country store equestrian Back in stock Restock Alert ZA Covet Instagram Feed & Reviews

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FAQ

How many Shopify Equestrian stores are there?

We currently track 519 active Shopify stores in the Equestrian segment.

Are Shopify Equestrian stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Equestrian segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Equestrian stores?

Among stores with pricing data, the average listed price is about $211, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Equestrian stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.