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Topic
Updated May 18, 2026
Shopify

2,647 Shopify Essential oils Stores: Stats & Market Data (2026)

2,647 active Shopify stores fall into the Essential oils segment, with 567 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 71% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

71%
Social media
4%
Meta ads
59%
Contact info
Total Stores
2,647
Active Shopify stores
New (30d)
567
Newly added in the last 30 days
Avg. Products
186
Among 2,627 stores with catalog data
Avg. Price
$50
Among 2,607 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

316 158 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

567 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 277 · 11%
10-49 969 · 37%
50-199 862 · 33%
200-999 446 · 17%
1k-4.9k 62 · 2%
5k+ 11 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
65% coverage
Home & Garden
32% coverage
Health
17% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Adult
0% coverage
Education & Courses 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 186 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,431 · 55%
$25-$49 758 · 29%
$50-$99 291 · 11%
$100-$199 80 · 3%
$200-$499 29 · 1%
$500+ 18 · 1%
Store currencies
USD 1,075 EUR 361 AUD 215 CAD 182 GBP 166 INR 156 SGD 47 MXN 46

Among stores with pricing data, the most common price range is Under $25. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (66%), Facebook (56%), YouTube (17%).

Instagram
66%
Facebook
56%
YouTube
17%
TikTok
15%
Pinterest
11%
Twitter / X
10%
LinkedIn
4%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 4% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
43%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Sense.

Dawn 21% Debut 7% Sense 5% Craft 4% Horizon 4% Prestige 3% Refresh 2% Be Yours 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

51 products $37 avg 1 ads
Beauty & Cosmetics Home & Garden essential oils aromatherapy FBP: Fast Bundle & Upsell
176 products $43 avg 4 ads
Beauty & Cosmetics Home & Garden natural skincare essential oils Hextom: Free Shipping Bar BOLD AI Upsell & Cross‑Sell
Planted Canada
70 products $22 avg 2 ads
Home & Garden candles gift set Hotjar Install Judge.me Product Reviews App
1,148 products $37 avg 2 ads
Beauty & Cosmetics skin serum eye serum Avada AI SEO Suite Optimizer CK: Abandoned cart on WhatsApp
303 products $8 avg 6 ads
Beauty & Cosmetics aromatherapy essential oils Shiprocket: eCommerce Shipping
70 products $55 avg 1 ads
Home & Garden scented candles home fragrance
238 products $24 avg 7 ads
Home & Garden Beauty & Cosmetics essential oils aromatherapy Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
102 products $17 avg 1 ads
Beauty & Cosmetics natural fragrances essential oils UpPromote Affiliate Marketing Omnisend Email Marketing & SMS
412 products $46 avg 47 ads
Health Home & Garden natural wellness essential oils Awin ‑ Affiliate Marketing Helium Customer Fields
58 products $49 avg 7 ads
Beauty & Cosmetics Health natural skin care detox programs CartBot: Gift with purchase Klaviyo: Email Marketing & SMS
28 products $115 avg 12 ads
Home & Garden home fragrance essential oils Powerful Contact Form Builder Judge.me Product Reviews App
9 products $32 avg 2 ads
Home & Garden natural cleaning essential oils UpPromote Affiliate Marketing

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FAQ

How many Shopify Essential oils stores are there?

We currently track 2,647 active Shopify stores in the Essential oils segment.

Are Shopify Essential oils stores growing?

Yes. In the last 30 days, 567 new stores were indexed in the Essential oils segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Essential oils stores?

Among stores with pricing data, the average listed price is about $50, with the most common pricing band at Under $25.

What apps are most popular for Shopify Essential oils stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.