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Topic
Updated June 1, 2026
Shopify

2,799 Shopify Essential oils Stores: Stats & Market Data (2026)

2,799 active Shopify stores fall into the Essential oils segment, with 380 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 72% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

72%
Social media
4%
Meta ads
60%
Contact info
Total Stores
2,799
Active Shopify stores
New (30d)
380
Newly added in the last 30 days
Avg. Products
195
Among 2,779 stores with catalog data
Avg. Price
$51
Among 2,758 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

409 204 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

380 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 259 · 9%
10-49 1,023 · 37%
50-199 931 · 34%
200-999 488 · 18%
1k-4.9k 66 · 2%
5k+ 12 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
64% coverage
Home & Garden
32% coverage
Health
17% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Adult
0% coverage
Animals & Pet Supplies 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 195 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,519 · 55%
$25-$49 797 · 29%
$50-$99 310 · 11%
$100-$199 83 · 3%
$200-$499 30 · 1%
$500+ 19 · 1%
Store currencies
USD 1,114 EUR 394 AUD 226 CAD 191 GBP 178 INR 169 MXN 51 SGD 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (67%), Facebook (57%), YouTube (17%).

Instagram
67%
Facebook
57%
YouTube
17%
TikTok
16%
Pinterest
11%
Twitter / X
10%
LinkedIn
4%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 4% run Meta ads. That's 13 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (44%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
44%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Sense.

Dawn 21% Debut 8% Sense 5% Horizon 4% Craft 4% Prestige 3% Refresh 2% Be Yours 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

115 products $31 avg 1 ads
Health herbal products tallow balm CartBot: Gift with purchase Shopify Inbox
55 products $7 avg 7 ads
Food & Beverages Health Beauty & Cosmetics healthy snacks natural sweeteners STKY ‑ Sticky Add To Cart Bar Upsell & Cross Sell — Selleasy
237 products $32 avg 1 ads
Home & Garden Beauty & Cosmetics essential oils aromatherapy Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
20 products $8 avg 9 ads
Beauty & Cosmetics aromatherapy natural wellness Judge.me Product Reviews App Microsoft Clarity: AI Insights
Aromafume - UK United Kingdom
267 products $23 avg 2 ads
Home & Garden aromatherapy essential oils Pandectes GDPR Compliance GeoIP Country Redirect
124 products $20 avg 1 ads
Home & Garden candles essential oils Avada AI SEO Suite Optimizer Shopify Inbox
78 products $118 avg 12 ads
Home & Garden home fragrance essential oils Awin ‑ Affiliate Marketing 404/301 SC Easy URL Redirects
113 products $148 avg 5 ads
Beauty & Cosmetics essential oils botanical oils Afterpay On‑Site Messaging Essential Announcement Bar
56 products $25 avg 1 ads
Beauty & Cosmetics essential oils bio products Simprosys Google Shopping Feed
177 products $27 avg 35 ads
Health Home & Garden Food & Beverages natural products organic wellness UpPromote Affiliate Marketing Avada AI SEO Suite Optimizer
719 products $22 avg 4 ads
Arts & Entertainment diy personal care therapeutic crafts BEAST Currency Converter Hulk Contact Form Builder
310 products $25 avg 3 ads
Beauty & Cosmetics essential oils natural health Addingwell ‑ GTM & DataLayer EG Auto Add to Cart Free Gift

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FAQ

How many Shopify Essential oils stores are there?

We currently track 2,799 active Shopify stores in the Essential oils segment.

Are Shopify Essential oils stores growing?

Yes. In the last 30 days, 380 new stores were indexed in the Essential oils segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Essential oils stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

What apps are most popular for Shopify Essential oils stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.