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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

322 Shopify Fun Stores: Stats & Market Data (2026)

322 active Shopify stores fall into the Fun segment, with 35 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Apparel & Accessories. 62% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

62%
Social media
6%
Meta ads
45%
Contact info
Total Stores
322
Active Shopify stores
New (30d)
35
Newly added in the last 30 days
Avg. Products
481
Among 306 stores with catalog data
Avg. Price
$67
Among 304 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

35 17 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

35 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 18%
10-49 100 · 33%
50-199 73 · 24%
200-999 57 · 19%
1k-4.9k 16 · 5%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
43% coverage
Arts & Entertainment
20% coverage
Apparel & Accessories
20% coverage
Celebrations & Gifts
14% coverage
Home & Garden
9% coverage
Books & Literature
3% coverage
Electronics
2% coverage
Adult
2% coverage
Education & Courses
2% coverage
Beauty & Cosmetics
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 481 because some stores carry much larger inventories. That's larger than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 167 · 55%
$25-$49 97 · 32%
$50-$99 19 · 6%
$100-$199 12 · 4%
$200-$499 6 · 2%
$500+ 3 · 1%
Store currencies
USD 194 EUR 32 GBP 22 INR 14 AUD 13 CAD 12 PKR 5 BRL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (57%), Facebook (45%), TikTok (21%).

Instagram
57%
Facebook
45%
TikTok
21%
YouTube
16%
Pinterest
9%
Twitter / X
9%
LinkedIn
2%

Social media adoption is strong at 62%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
28%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 28% Debut 8% Horizon 6% Spotlight 4% Minimal 2% Sense 2% Taste 2% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

33 products $33 avg 3 ads
Toys & Games card game gift Privy ‑ Email, SMS & Pop Ups
Abbasi Toys Pakistan
129 products $6 avg
Toys & Games fun toy
Kelz Kidz United States
61 products $26 avg
Toys & Games toys games
172 products $10 avg
Arts & Entertainment toys fun
Giddy Apparel United States
9 products $23 avg
Apparel & Accessories fashion clothing
13 products $25 avg
Apparel & Accessories Adult pink fun
8 products $58 avg
Toys & Games collectible figures toys
2,882 products $35 avg
Home & Garden relatable products fun Smile: Loyalty Program Rewards Wishlist Hero
242 products $5 avg
Celebrations & Gifts stationery greetings cards
73 products $14 avg
Arts & Entertainment slime handmade
27 products $27 avg
Arts & Entertainment games fun LayoutHub ‑ Easy Page Builder GTranslate
11 products $30 avg
Toys & Games fun trendy

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FAQ

How many Shopify Fun stores are there?

We currently track 322 active Shopify stores in the Fun segment.

Are Shopify Fun stores growing?

Yes. In the last 30 days, 35 new stores were indexed in the Fun segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Fun stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fun stores?

The top apps are Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.