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Topic
Updated Apr 6, 2026
Shopify

164 Shopify Home workout Stores: Stats & Market Data (2026)

164 active Shopify stores fall into the Home workout segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Home & Garden. 49% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

49%
Social media
18%
Meta ads
57%
Contact info
Total Stores
164
Active Shopify stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
45
Among 161 stores with catalog data
Avg. Price
$238
Among 159 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

19 new stores were added in the past 30 days (12% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 88 · 55%
10-49 48 · 30%
50-199 15 · 9%
200-999 9 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
46% coverage
Health
12% coverage
Home & Garden
5% coverage
Education & Courses
4% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Electronics
1% coverage
Hardware
1% coverage
Software
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 45 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, France, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 13%
$25-$49 60 · 38%
$50-$99 35 · 22%
$100-$199 20 · 13%
$200-$499 10 · 6%
$500+ 13 · 8%
Store currencies
USD 65 EUR 45 GBP 13 AUD 8 INR 4 MXN 4 CHF 2 SEK 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $238 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Conversion Bear Trust Badges.

Social media platforms

Instagram (46%), Facebook (38%), YouTube (21%).

Instagram
46%
Facebook
38%
YouTube
21%
TikTok
16%
Twitter / X
9%
LinkedIn
4%
Pinterest
3%

About 49% of stores maintain social media profiles and 18% run Meta ads — moderate marketing investment overall. That's 16 percentage points below the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
4%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 24% Shrine Pro 10% Horizon 6% Debut 4% Impact 4% Sense 3% Impulse 2% Ride 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

28 products $363 avg 16 ads
fitness wellness Hextom: Countdown Timer Bar
Pilara Mexico
5 products $42 avg 3 ads
Arts & Entertainment pilates equipment home workout
5 products $47 avg 6 ads
Health pilates exercise equipment UpPromote Affiliate Marketing
52 products $34 avg
Sporting Goods personal wellness sustainable products Klaviyo: Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups
355 products $997 avg
Sporting Goods fitness equipment home workout UpPromote Affiliate Marketing
7 products $671 avg
Health s shape machine fitness equipment
16 products $26 avg 4 ads
Software shipping protection gift card Seal Subscriptions App
theplacetoshop.net United States
174 products $27 avg
Sporting Goods fitness sports equipment
57 products $2023 avg 1 ads
Sporting Goods smart gym home workout Loox: Product Reviews App & AI ShareASale
tyoghd United Kingdom
13 products $46 avg

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FAQ

How many Shopify Home workout stores are there?

We currently track 164 active Shopify stores in the Home workout segment.

Are Shopify Home workout stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Home workout segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Home workout stores?

Among stores with pricing data, the average listed price is about $238, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Home workout stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.