194 Shopify Mascara Stores: Stats & Market Data (2026)
194 active Shopify stores fall into the Mascara segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Electronics. 61% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
30 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 126 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, India, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the Shopify average of $215.
Popular apps
The most popular are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Dawn, Shrine Pro, Horizon.
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A varied sample - weighted by data completeness, refreshed daily
Omnisend Email Marketing & SMS
Recharge Subscriptions App
Hextom: Free Shipping Bar
Lucky Orange Heatmaps & Replay
Omnisend Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Seers Ai GDPR Cookie Banner
Hulk GDPR Cookie Consent Bar
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Start Free TrialFAQ
How many Shopify Mascara stores are there?
We currently track 194 active Shopify stores in the Mascara segment.
Are Shopify Mascara stores growing?
Yes. In the last 30 days, 30 new stores were indexed in the Mascara segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Mascara stores?
Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.
What apps are most popular for Shopify Mascara stores?
The top apps are UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (42%), TikTok (26%).
Social media adoption is strong at 61%, and 14% of stores run Meta ad campaigns.