Use Cases Features Pricing API Log in
Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

210 Shopify Mask Stores: Stats & Market Data (2026)

210 active Shopify stores fall into the Mask segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 61% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

61%
Social media
6%
Meta ads
57%
Contact info
Total Stores
210
Active Shopify stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
98
Among 210 stores with catalog data
Avg. Price
$62
Among 209 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 52 · 25%
10-49 73 · 35%
50-199 65 · 31%
200-999 17 · 8%
1k-4.9k 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
76% coverage
Apparel & Accessories
11% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Toys & Games
1% coverage
Adult
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Education & Courses
0% coverage
Sporting Goods
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 98 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 33%
$25-$49 66 · 32%
$50-$99 51 · 24%
$100-$199 15 · 7%
$200-$499 4 · 2%
$500+ 3 · 1%
Store currencies
USD 88 EUR 30 GBP 10 CAD 9 AED 8 AUD 6 HKD 6 MXN 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (59%), Facebook (38%), TikTok (20%).

Instagram
59%
Facebook
38%
TikTok
20%
YouTube
14%
Twitter / X
9%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 61%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (10%), Facebook Pixel (2%).

Google Analytics
30%
Google Tag Manager
10%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 16% Sense 9% Horizon 5% Prestige 5% Refresh 5% Debut 5% Be Yours 3% Craft 3%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

140 products $30 avg 6 ads
Beauty & Cosmetics beauty skincare Vitals: Reviews, Bundles & 40+
WitchTrash United States
45 products $24 avg
Beauty & Cosmetics skincare beauty products Shopify Inbox Product Recommendation Quiz
Florss Brazil
32 products $18 avg
Beauty & Cosmetics hair products beauty store BK Reviews
6 products $7 avg
Apparel & Accessories hawaiian shirt mask
111 products $21 avg
Health Apparel & Accessories Home & Garden antibacterial mask
Below Zero United States
76 products $1494 avg
Beauty & Cosmetics skincare beauty products Hulk Contact Form Builder Klaviyo: Email Marketing & SMS
30 products $41 avg
Beauty & Cosmetics haircare beauty UpPromote Affiliate Marketing Instafeed ‑ Instagram Feed
Tamara Skin Care United States
17 products $96 avg
Beauty & Cosmetics skincare beauty Covet Instagram Feed & Reviews Judge.me Product Reviews App
Ninski United Kingdom
67 products $24 avg
Beauty & Cosmetics beauty skincare Hulk Contact Form Builder Swym Wishlist Plus
400 products $43 avg
Beauty & Cosmetics beauty haircare RS: AI Search Bar & Filter
K-Glowe Switzerland
33 products $31 avg
Beauty & Cosmetics korean skincare beauty products Avada AI SEO Suite Optimizer Loox ‑ Product Reviews App
13 products $17 avg
Beauty & Cosmetics haircare products beauty store

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Shopify Mask stores are there?

We currently track 210 active Shopify stores in the Mask segment.

Are Shopify Mask stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Mask segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Mask stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.

What apps are most popular for Shopify Mask stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.