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Topic
Updated Apr 6, 2026
Shopify

124 Shopify Online coaching Stores: Stats & Market Data (2026)

124 active Shopify stores fall into the Online coaching segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
35%
Contact info
Total Stores
124
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
13
Among 113 stores with catalog data
Avg. Price
$288
Among 112 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 80 · 71%
10-49 27 · 24%
50-199 6 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
77% coverage
Health
19% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Sporting Goods
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 13 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9 · 8%
$25-$49 20 · 18%
$50-$99 27 · 24%
$100-$199 18 · 16%
$200-$499 20 · 18%
$500+ 18 · 16%
Store currencies
USD 59 EUR 20 GBP 16 CAD 8 AUD 7 PLN 2 SEK 2 AED 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $288. That's above the Shopify average of $204.

Popular apps

The most popular are Seal Subscriptions App, Printful: Print on Demand, AfterShip Email Marketing,SMS.

Social media platforms

Instagram (61%), Facebook (40%), YouTube (25%).

Instagram
61%
Facebook
40%
YouTube
25%
TikTok
23%
Twitter / X
7%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (6%), Facebook Pixel (3%).

Google Analytics
19%
Google Tag Manager
6%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Ride.

Dawn 31% Debut 10% Ride 6% Sense 6% Horizon 5% Refresh 5% Narrative 4% Alchemy 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $41 avg
Education & Courses Health Food & Beverages fitness programs online coaching
Kory V Fitness United States
13 products $49 avg
Health personal training fitness programs Hulk Contact Form Builder Seal Subscriptions App
6 products $21 avg
Education & Courses mindset coaching wellbeing coaching
15 products $108 avg
Sporting Goods Education & Courses weightlifting program crossfit training Recharge Subscriptions App
13 products $207 avg
Education & Courses golf training online coaching Seal Subscriptions App
Kyle August United States
30 products $117 avg
Education & Courses personal growth self-improvement
7 products $87 avg
Education & Courses digital product online coaching UpPromote Affiliate Marketing
33 products $26 avg
Arts & Entertainment Education & Courses music merchandise online coaching
13 products $39 avg
Education & Courses ebook online coaching
6 products $23 avg
Education & Courses fitness coaching personalized workout
SpartanFit United Kingdom
13 products $70 avg
Apparel & Accessories online coaching activewear AfterShip Email Marketing,SMS

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FAQ

How many Shopify Online coaching stores are there?

We currently track 124 active Shopify stores in the Online coaching segment.

Are Shopify Online coaching stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Online coaching segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Online coaching stores?

Among stores with pricing data, the average listed price is about $288, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Online coaching stores?

The top apps are Seal Subscriptions App, Printful: Print on Demand, AfterShip Email Marketing,SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.