446 Shopify Performance Stores: Stats & Market Data (2026)
446 active Shopify stores fall into the Performance segment, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Apparel & Accessories, Vehicles & Parts. 70% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
48 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 762 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $348 because some stores price much higher, pulling it up. That's above the Shopify average of $212.
Popular apps
The most popular are UpPromote Affiliate Marketing, Seal Subscriptions App, Loox ‑ Product Reviews App.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Seal Subscriptions App
UpPromote Affiliate Marketing
Loox ‑ Product Reviews App
ShareASale
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Performance stores are there?
We currently track 446 active Shopify stores in the Performance segment.
Are Shopify Performance stores growing?
Yes. In the last 30 days, 48 new stores were indexed in the Performance segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Performance stores?
Among stores with pricing data, the average listed price is about $348, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Performance stores?
The top apps are UpPromote Affiliate Marketing, Seal Subscriptions App, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (47%), YouTube (22%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 11% run Meta ads. That's 9 percentage points above the Shopify average of 61%.