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Topic
Updated Apr 27, 2026
Shopify

246 Shopify Personal hygiene Stores: Stats & Market Data (2026)

246 active Shopify stores fall into the Personal hygiene segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 64% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

64%
Social media
11%
Meta ads
56%
Contact info
Total Stores
246
Active Shopify stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
135
Among 242 stores with catalog data
Avg. Price
$52
Among 242 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

18 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 135 · 56%
10-49 77 · 32%
50-199 21 · 9%
200-999 7 · 3%
1k-4.9k 1 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
39% coverage
Health
30% coverage
Home & Garden
17% coverage
Adult
14% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Books & Literature
0% coverage
Celebrations & Gifts
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 135 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 128 · 53%
$25-$49 69 · 29%
$50-$99 32 · 13%
$100-$199 8 · 3%
$200-$499 1 · 0%
$500+ 4 · 2%
Store currencies
USD 116 EUR 33 GBP 15 INR 15 AUD 8 CAD 8 COP 4 AED 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (46%), TikTok (24%).

Instagram
60%
Facebook
46%
TikTok
24%
YouTube
15%
Twitter / X
13%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 64%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (11%), Google Ads (7%).

Google Analytics
39%
Google Tag Manager
11%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Refresh, Debut.

Dawn 18% Refresh 6% Debut 5% Sense 4% Horizon 3% Prestige 3% Shrine Pro 2% Brooklyn 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

13 products $17 avg 1 ads
Beauty & Cosmetics oral care beauty products Loox ‑ Product Reviews App
39 products $48 avg 8 ads
Apparel & Accessories shaving razor men's grooming AfterShip Email Marketing,SMS Loox ‑ Product Reviews App
82 products $1 avg 6 ads
Beauty & Cosmetics Home & Garden personal hygiene cotton products
Balaness United States
5 products $18 avg 1 ads
Health menstrual products personal hygiene
8 products $15 avg
Health toothbrush oral care
27 products $84 avg
personal hygiene eco-friendly Loox ‑ Product Reviews App
81 products $27 avg
Baby & Kids Home & Garden natural rubber baby products Klaviyo: Email Marketing & SMS
7 products $103 avg
Beauty & Cosmetics intimate wash personal hygiene UpPromote Affiliate Marketing Seal Subscriptions App
11 products $29 avg
Beauty & Cosmetics intimate wipes intimate care Weglot: AI & Human Translate
7 products $15 avg
Beauty & Cosmetics skincare personal hygiene
87 products $24 avg
Beauty & Cosmetics Home & Garden home care personal care
Klarna Switzerland
49 products $54 avg
Beauty & Cosmetics natural feminine care intimate products

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FAQ

How many Shopify Personal hygiene stores are there?

We currently track 246 active Shopify stores in the Personal hygiene segment.

Are Shopify Personal hygiene stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Personal hygiene segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Personal hygiene stores?

Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personal hygiene stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.