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Topic
Updated June 8, 2026
Shopify

160 Shopify Personal safety Stores: Stats & Market Data (2026)

160 active Shopify stores fall into the Personal safety segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Home & Garden, Adult. 52% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

52%
Social media
6%
Meta ads
63%
Contact info
Total Stores
160
Active Shopify stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
208
Among 157 stores with catalog data
Avg. Price
$173
Among 158 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

11 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 66 · 42%
10-49 61 · 39%
50-199 18 · 11%
200-999 11 · 7%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
8% coverage
Home & Garden
7% coverage
Adult
6% coverage
Apparel & Accessories
5% coverage
Electronics
5% coverage
Hardware
5% coverage
Vehicles & Parts
2% coverage
Business & Industrial
2% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 208 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 32%
$25-$49 57 · 36%
$50-$99 26 · 16%
$100-$199 9 · 6%
$200-$499 10 · 6%
$500+ 5 · 3%
Store currencies
USD 95 EUR 20 AUD 10 GBP 9 CAD 3 CLP 3 SEK 3 CHF 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $173 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (46%), Facebook (41%), TikTok (21%).

Instagram
46%
Facebook
41%
TikTok
21%
YouTube
18%
Twitter / X
11%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 52%, and 6% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (15%), Facebook Pixel (5%).

Google Analytics
42%
Google Tag Manager
15%
Facebook Pixel
5%
Google Ads
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 22% Debut 8% Refresh 7% Horizon 6% Sense 4% Shrine Pro 2% Concept 2% Ella 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

954 products $44 avg 2 ads
self-defense edc gadgets Avada Boost Sales Trust Badges Meta & Facebook Pixels by Nabu
Safebestie Netherlands
19 products $64 avg 1 ads
Business & Industrial personal safety women security Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
6 products $101 avg
shark deterrent marine biologist AdRoll Marketing & Advertising Awin ‑ Affiliate Marketing
6 products $24 avg
personal safety discreet keychain AfterShip Email Marketing,SMS Judge.me Product Reviews App
7 products $5 avg
medical id emergency identification Avada Boost Sales Trust Badges Judge.me Product Reviews App
30 products $117 avg
Home & Garden pepper spray gun home defense Klaviyo: Email Marketing & SMS
5 products $30 avg
Hardware pepper spray self-defense Klaviyo: Email Marketing & SMS Rebuy Personalization Engine
21 products $16 avg
self defense personal safety UpPromote Affiliate Marketing Snapchat Ads
11 products $34 avg
self defense personal safety Bundler ‑ Product Bundles App Smile: Loyalty Program Rewards
15 products $55 avg
self defense personal safety Shopify Inbox Judge.me Product Reviews App
244 products $999 avg
ballistic armor body protection Infinite Product Options Powerful Contact Form Builder

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FAQ

How many Shopify Personal safety stores are there?

We currently track 160 active Shopify stores in the Personal safety segment.

Are Shopify Personal safety stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Personal safety segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Personal safety stores?

Among stores with pricing data, the average listed price is about $173, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Personal safety stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.