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Topic
Updated Apr 27, 2026
Shopify

157 Shopify Personal safety Stores: Stats & Market Data (2026)

157 active Shopify stores fall into the Personal safety segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Home & Garden, Adult. 54% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

54%
Social media
11%
Meta ads
57%
Contact info
Total Stores
157
Active Shopify stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
216
Among 154 stores with catalog data
Avg. Price
$97
Among 153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 75 · 49%
10-49 55 · 36%
50-199 16 · 10%
200-999 6 · 4%
1k-4.9k 1 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
9% coverage
Home & Garden
7% coverage
Adult
6% coverage
Apparel & Accessories
6% coverage
Electronics
5% coverage
Hardware
4% coverage
Business & Industrial
2% coverage
Vehicles & Parts
2% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 216 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 47 · 31%
$25-$49 56 · 37%
$50-$99 30 · 20%
$100-$199 7 · 5%
$200-$499 10 · 7%
$500+ 3 · 2%
Store currencies
USD 89 EUR 23 AUD 11 GBP 9 CAD 3 INR 3 ZAR 3 CHF 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (46%), Facebook (42%), TikTok (21%).

Instagram
46%
Facebook
42%
TikTok
21%
YouTube
16%
Twitter / X
10%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 54%, and 11% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (13%), Facebook Pixel (6%).

Google Analytics
38%
Google Tag Manager
13%
Facebook Pixel
6%
Google Ads
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Refresh.

Dawn 23% Debut 9% Refresh 8% Horizon 7% Sense 4% Shrine Pro 3% Impact 2% Ride 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $27 avg 1 ads
self-defense gadgets security products Upsell.com ‑ ReConvert Upsell Seal Subscriptions App
8 products $25 avg 5 ads
Helical Concealment United States
28 products $64 avg 6 ads
889 products $33 avg
self-defense edc gadgets Avada Boost Sales Trust Badges
26 products $8 avg
self-defense products security Printful: Print on Demand
48 products $13 avg
Home & Garden Health self defense stun gun Klaviyo: Email Marketing & SMS Lucky Orange Heatmaps & Replay
Summit Less Lethal United States
77 products $63 avg
Nimoria Belgium
27 products $55 avg
Adult personal safety discreet
9 products $91 avg
Sporting Goods Apparel & Accessories gun security firearm safety Rebuy Personalization Engine RecoverMyCart

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FAQ

How many Shopify Personal safety stores are there?

We currently track 157 active Shopify stores in the Personal safety segment.

Are Shopify Personal safety stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Personal safety segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Personal safety stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Personal safety stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.