272 Shopify Scrunchies Stores: Stats & Market Data (2026)
272 active Shopify stores fall into the Scrunchies segment, with 59 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Beauty & Cosmetics. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
59 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 29%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Animals & Pet Supplies 1 Books & Literature 1 Office Supplies 1Among stores with catalog data, the 50-199 product range is most common. The average is 169 products per store. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $18 because some stores price much higher, pulling it up. That's below the Shopify average of $215.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Hextom: Free Shipping Bar.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (5%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Debut, Craft.
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A varied sample - weighted by data completeness, refreshed daily
Loox ‑ Product Reviews App
Fera Product Reviews App
Unlimited Bundles & Discounts
Klaviyo: Email Marketing & SMS
Upsell & Cross Sell – LimeSpot
Conversion Bear Trust Badges
Smile: Loyalty Program Rewards
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Start Free TrialFAQ
How many Shopify Scrunchies stores are there?
We currently track 272 active Shopify stores in the Scrunchies segment.
Are Shopify Scrunchies stores growing?
Yes. In the last 30 days, 59 new stores were indexed in the Scrunchies segment, showing a 22% monthly growth rate.
What is the average product price in Shopify Scrunchies stores?
Among stores with pricing data, the average listed price is about $18, with the most common pricing band at Under $25.
What apps are most popular for Shopify Scrunchies stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (43%), TikTok (29%).
Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads. That's 13 percentage points above the Shopify average of 58%.