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Topic
Updated Apr 27, 2026
Shopify

309 Shopify Sexual health Stores: Stats & Market Data (2026)

309 active Shopify stores fall into the Sexual health segment, with 53 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Health, Beauty & Cosmetics. 42% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

42%
Social media
18%
Meta ads
46%
Contact info
Total Stores
309
Active Shopify stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
44
Among 262 stores with catalog data
Avg. Price
$145
Among 252 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

48 24 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

53 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 143 · 55%
10-49 74 · 28%
50-199 33 · 13%
200-999 11 · 4%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
91% coverage
Health
9% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts 1 Food & Beverages 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 44 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 25%
$25-$49 104 · 41%
$50-$99 48 · 19%
$100-$199 26 · 10%
$200-$499 6 · 2%
$500+ 4 · 2%
Store currencies
USD 137 EUR 36 INR 18 PKR 18 AUD 14 CAD 10 GBP 10 ARS 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $145 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (40%), Facebook (28%), TikTok (15%).

Instagram
40%
Facebook
28%
TikTok
15%
YouTube
11%
Twitter / X
8%
Pinterest
3%
LinkedIn
2%

About 42% of stores maintain social media profiles and 18% run Meta ads — moderate marketing investment overall. That's 20 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (11%), Facebook Pixel (4%).

Google Analytics
18%
Google Tag Manager
11%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 22% Horizon 10% Shrine Pro 7% Debut 5% Refresh 5% Sense 4% Spotlight 3% Prestige 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $29 avg 3 ads
Adult Health feminine hygiene intimate care SP Sales Pop up Social Proof
7 products $72 avg 3 ads
Adult Health condoms personal care
Gracia Nova Pakistan
19 products $11 avg 5 ads
Adult self-care products women's wellness
Vitalidad Vital Shop R.D Dominican Republic
15 products $32 avg 1 ads
Adult sexual wellness store adult products
6 products $88 avg 2 ads
Health weight loss sexual health Klaviyo: Email Marketing & SMS Opinew Product Reviews App UGC
FOR-YOU India
10 products $7 avg 2 ads
Adult adult toys sexual wellness products
TrueMade United States
15 products $29 avg 5 ads
Adult sex toys erotic products Loox ‑ Product Reviews App
17 products $13 avg
Adult herbal medicine sexual health
70 products $43 avg
Adult sexual health pleasure products Klaviyo: Email Marketing & SMS
8 products $51 avg 417 ads
Adult adult store sexual health Ryviu: Reviews & Loyalty App Conversion Bear Trust Badges
Honey Health Box United States
14 products $36 avg
Adult sex toys erotic products Loox ‑ Product Reviews App
152 products $30 avg
Adult sexual health gay sex toy

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FAQ

How many Shopify Sexual health stores are there?

We currently track 309 active Shopify stores in the Sexual health segment.

Are Shopify Sexual health stores growing?

Yes. In the last 30 days, 53 new stores were indexed in the Sexual health segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Sexual health stores?

Among stores with pricing data, the average listed price is about $145, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sexual health stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.