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Topic
Updated May 4, 2026
Shopify

91 Shopify Specialty supplements Stores: Stats & Market Data (2026)

91 active Shopify stores fall into the Specialty supplements segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 35% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

35%
Social media
11%
Meta ads
43%
Contact info
Total Stores
91
Active Shopify stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
27
Among 91 stores with catalog data
Avg. Price
$46
Among 91 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

24 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 47%
10-49 34 · 37%
50-199 13 · 14%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
98% coverage
Food & Beverages
14% coverage
Beauty & Cosmetics
8% coverage
Apparel & Accessories
2% coverage
Adult
1% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 27 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 13%
$25-$49 57 · 63%
$50-$99 16 · 18%
$100-$199 6 · 7%
Store currencies
USD 81 GBP 5 AUD 1 CHF 1 EUR 1 MXN 1 SEK 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Printful: Print on Demand, Seal Subscriptions App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (32%), TikTok (20%), Facebook (16%).

Instagram
32%
TikTok
20%
Facebook
16%
YouTube
9%
Twitter / X
7%
LinkedIn
1%
Pinterest
1%

About 35% of stores maintain social media profiles and 11% run Meta ads — moderate marketing investment overall. That's 23 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (7%), Google Ads (2%).

Google Analytics
21%
Google Tag Manager
7%
Google Ads
2%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Shrine Pro, Elixir.

Dawn 16% Shrine Pro 8% Elixir 7% Horizon 7% Refresh 5% Sense 3% Supps 3% Concept 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $37 avg 473 ads
Health specialty supplements health store
rejuv United States
8 products $22 avg 2 ads
Health weight management specialty supplements
26 products $192 avg
Health wellness products natural supplements Trustpilot Reviews
6 products $34 avg
Health natural extracts proteins blends
vyra United States
9 products $39 avg
Health muscle builders specialty supplements
10 products $42 avg
Health muscle builders natural extracts Avada Boost Sales Trust Badges
21 products $32 avg
Health Food & Beverages muscle builders protein supplements Printful: Print on Demand
NOURISH AND FIT United States
9 products $75 avg
Health Food & Beverages natural extracts proteins
14 products $132 avg
Health natural extracts specialty supplements Avada AI SEO Suite Optimizer LayoutHub ‑ Easy Page Builder
15 products $55 avg
Beauty & Cosmetics Health natural hair products hair growth oil
American Express United States
119 products $49 avg
Apparel & Accessories Beauty & Cosmetics Health specialty supplements upsell
76 products $33 avg
Food & Beverages Health Home & Garden heated lunch box protein powder Hextom: Upsell Sales Boost

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FAQ

How many Shopify Specialty supplements stores are there?

We currently track 91 active Shopify stores in the Specialty supplements segment.

Are Shopify Specialty supplements stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Specialty supplements segment, showing a 26% monthly growth rate.

What is the average product price in Shopify Specialty supplements stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Specialty supplements stores?

The top apps are Printful: Print on Demand, Seal Subscriptions App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.