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Topic
Updated Apr 27, 2026
Shopify

170 Shopify Stem toys Stores: Stats & Market Data (2026)

170 active Shopify stores fall into the Stem toys segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Education & Courses, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

64%
Social media
16%
Meta ads
64%
Contact info
Total Stores
170
Active Shopify stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
549
Among 168 stores with catalog data
Avg. Price
$197
Among 165 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

40 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 20%
10-49 51 · 30%
50-199 47 · 28%
200-999 26 · 15%
1k-4.9k 7 · 4%
5k+ 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
88% coverage
Education & Courses
21% coverage
Arts & Entertainment
6% coverage
Electronics
4% coverage
Baby & Kids
3% coverage
Books & Literature
2% coverage
Home & Garden
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 549 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 39%
$25-$49 58 · 35%
$50-$99 22 · 13%
$100-$199 12 · 7%
$200-$499 4 · 2%
$500+ 5 · 3%
Store currencies
USD 73 AUD 16 INR 16 GBP 14 EUR 11 CAD 6 NZD 3 PKR 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $197 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (62%), Facebook (55%), YouTube (34%).

Instagram
62%
Facebook
55%
YouTube
34%
Twitter / X
22%
TikTok
18%
Pinterest
12%
LinkedIn
8%

Social media adoption is strong at 64%, and 16% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
40%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 18% Horizon 9% Shrine Pro 5% Trade 3% Empire 2% Minimog - Os 2.0 2% Taste 2% Boost 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

VIUXS Argentina
8 products $57 avg 1 ads
Education & Courses stem toys steam education
2,341 products $20 avg 2 ads
Toys & Games Education & Courses stem toys educational games Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
692 products $41 avg 2 ads
Toys & Games retro toys magic kits
133 products $9 avg 19 ads
Toys & Games educational toys learning toys
659 products $33 avg
Toys & Games wooden toys kids toys UpPromote Affiliate Marketing AfterShip Email Marketing,SMS
11 products $37 avg
Education & Courses stem toys educational resources for kids Printful: Print on Demand
102 products $7 avg
Toys & Games stem toys educational toys for kids Loox ‑ Product Reviews App
23 products $5 avg
Toys & Games Arts & Entertainment art and craft kits board games
9 products $48 avg
Toys & Games wooden toys educational toys
6 products $20 avg
Toys & Games stem toys educational toys
18 products $434 avg
Education & Courses steam education stem toys Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
57 products $14 avg
Toys & Games kids toys educational toys

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FAQ

How many Shopify Stem toys stores are there?

We currently track 170 active Shopify stores in the Stem toys segment.

Are Shopify Stem toys stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Stem toys segment, showing a 24% monthly growth rate.

What is the average product price in Shopify Stem toys stores?

Among stores with pricing data, the average listed price is about $197, with the most common pricing band at Under $25.

What apps are most popular for Shopify Stem toys stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.