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Topic
Updated May 18, 2026
Shopify

201 Shopify Stem toys Stores: Stats & Market Data (2026)

201 active Shopify stores fall into the Stem toys segment, with 68 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Education & Courses, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

68%
Social media
15%
Meta ads
67%
Contact info
Total Stores
201
Active Shopify stores
New (30d)
68
Newly added in the last 30 days
Avg. Products
603
Among 200 stores with catalog data
Avg. Price
$230
Among 196 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

68 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 14%
10-49 67 · 34%
50-199 58 · 29%
200-999 31 · 16%
1k-4.9k 11 · 6%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
88% coverage
Education & Courses
21% coverage
Arts & Entertainment
7% coverage
Baby & Kids
5% coverage
Electronics
4% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Apparel & Accessories
0% coverage
Celebrations & Gifts
0% coverage
General Merchandise
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 603 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 77 · 39%
$25-$49 64 · 33%
$50-$99 28 · 14%
$100-$199 15 · 8%
$200-$499 6 · 3%
$500+ 6 · 3%
Store currencies
USD 83 AUD 18 INR 18 EUR 16 GBP 15 CAD 8 AED 4 PKR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $230 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (65%), Facebook (58%), YouTube (35%).

Instagram
65%
Facebook
58%
YouTube
35%
Twitter / X
22%
TikTok
17%
Pinterest
12%
LinkedIn
7%

Social media adoption is strong at 68%, and 15% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (15%), Google Ads (5%).

Google Analytics
46%
Google Tag Manager
15%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 17% Horizon 9% Shrine Pro 4% Empire 2% Trade 2% Kalles 2% Minimog - Os 2.0 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $42 avg 3 ads
Toys & Games montessori toys stem toys BUCKS Currency Converter PRO++ Kaching Bundles App & Upsells
236 products $15 avg 2 ads
Arts & Entertainment stem toys diy kits Infinite Product Options Judge.me Product Reviews App
496 products $23 avg 7 ads
Toys & Games building blocks creative toys UpPromote Affiliate Marketing Blockify Fraud Filter, Blocker
25 products $13 avg 36 ads
Toys & Games montessori toys educational toys Judge.me Product Reviews App Lucky Orange Heatmaps & Replay
30 products $6 avg
Toys & Games educational toys stem toys Judge.me Product Reviews App
75 products $20 avg
Toys & Games montessori toys stem toys Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
116 products $5 avg
Toys & Games fidget toys stem toys Klaviyo: Email Marketing & SMS
2,254 products $561 avg
Toys & Games stem toys educational toys UpPromote Affiliate Marketing Microsoft Clarity: AI Insights
16 products $32 avg
Toys & Games educational toys eco-friendly toys Judge.me Product Reviews App Lucky Orange Heatmaps & Replay
97 products $35 avg
Toys & Games Arts & Entertainment educational toys stem toys Klaviyo: Email Marketing & SMS
102 products $7 avg
Toys & Games stem toys educational toys for kids Loox ‑ Product Reviews App Upsell.com ‑ ReConvert Upsell
eu.magnetopia Hong Kong
45 products $65 avg
Toys & Games magnetic building blocks stem toys Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Stem toys stores are there?

We currently track 201 active Shopify stores in the Stem toys segment.

Are Shopify Stem toys stores growing?

Yes. In the last 30 days, 68 new stores were indexed in the Stem toys segment, showing a 34% monthly growth rate.

What is the average product price in Shopify Stem toys stores?

Among stores with pricing data, the average listed price is about $230, with the most common pricing band at Under $25.

What apps are most popular for Shopify Stem toys stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.