175 Shopify Surfing Stores: Stats & Market Data (2026)
175 active Shopify stores fall into the Surfing segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Arts & Entertainment. 83% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
19 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 358 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $329 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (43%), Google Tag Manager (10%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Venture.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Event Calendar: Tickets & RSVP
Omnisend Email Marketing & SMS
Affiliatly Affiliate Marketing
Hulk Contact Form Builder
Powerful Contact Form Builder
Shopify Inbox
Google & YouTube
Instafeed ‑ Instagram Feed
Omnisend Email Marketing & SMS
Consentik GDPR Cookie Banner
Fontify: Google & Custom Fonts
Consentmo GDPR Compliance
SEOWILL ‑ 404 Link Redirect
Shopify Inbox
Printful: Print on Demand
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Start Free TrialFAQ
How many Shopify Surfing stores are there?
We currently track 175 active Shopify stores in the Surfing segment.
Are Shopify Surfing stores growing?
Yes. In the last 30 days, 19 new stores were indexed in the Surfing segment, showing a 11% monthly growth rate.
What is the average product price in Shopify Surfing stores?
Among stores with pricing data, the average listed price is about $329, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Surfing stores?
The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (81%), Facebook (58%), YouTube (25%).
Social media engagement is exceptionally high: 83% of stores maintain social profiles and 5% run Meta ads. That's 24 percentage points above the Shopify average of 59%.